part one:
short answer. Each week you are to find a business news article of interest. The Wall Street Journal, The New York Times, CNN.com, and Forbes are a few of the reputable sources you should use for this assignment. Read the article and summarize it (1 paragraph) . Be sure to state the source of your article and give credit to the author.

PART TWO:
Please read the case situation on Pulte Group in Appendix 1, pages 381-382. Following your reading, please review “Your Call Objectives” and discuss how you will meet those objectives to generate a successful sale.
PART THREE:
3. Writing Assignment–Please answer questions 9-3, 9-5, & 9-6 on page 193. Click on the link above to submit your work.
PART FOUR:

Consider the various spokespersons (real, fictional, human, non-human) for insurance companies. What do you like and dislike about these spokespersons? Evaluate how the various insurance companies use these spokespeople across marketing components (integrated campaigns). The resource clip contains an interview regarding the Allstate campaign.

When responding to other students’ post:

How did your reactions differ to the spokespeople? Why do you think you have similar or different reactions?