artd 6086: Research Skills Assignment 1: Literature Review
Assignment 1: Literature Review (1,500Words)
Produce a literature review related to one of the topic areas listed below. The
only sources you should use for this assignment are journal articles found in
relevant high-quality journals. A literature review of this length will usually
discuss 5{8 articles in depth.
For guidance selecting sources of articles, please refer to the two lists used
in class:
 Chartered Association of Business Schools’ Ranking of Journals
http://charteredabs.org/academic-journal-guide-2015-view/
 SCImago Journal and Country Rank
http://www.scimagojr.com/journalsearch.php
The purpose of this literature review is to examine recent academic work
that would help you understand your chosen topic in greater depth. In
addition to summarising the sources accurately and brie y, you must also
demonstrate the relationships between the sources chosen and the topic.
This can include adapting sources as necessary, so that they can be
applied in a new context. At an advanced level, a literature review will also
critique the sources used, discussing ways in which they can be improved or
extended.
Topic Suggested Key Words
customer segmentation generation Y, baby boomer, customer
demographics, customer psychographics
purchase decisions consumer motivation, consumer
psychology, luxury motivation,
eco-fashion motivation
fashion trends and diusion fashion forecasting, design trends, fashion
leaders, opinion leaders
Brand Values, Identity and Image csr, reputation, corporate identity,
stakeholders
These key words are only suggestions to help you get started. Whenever
you nd a source you are interested in, you can use the keywords and list of
references from that source to nd more related sources.
1
artd 6086: Research Skills Assignment 1: Literature Review
Structure
 Introduction (state topic chosen; brie y describe structure and contents
of your assignment)
 Main body (organise into sections by topic)
 Conclusion (brie y summarise the main body and how it helps in
understanding the chosen topic.
 List of References
Word Count: The list of references are not included in the word count. If
appendices are needed, they are not included either.
Submitting
Deadline: 16:00 on 12th November 2015
You must give one paper copy to the student oce, with an assignment cover
sheet attached. You must also submit an electronic copy via the module page
on Blackboard. This will be passed to Turnitin, and compared against their
database for the purposes of helping sta detect plagiarism and lapses in
academic skills. For guidance on academic integrity and related skills, please
see http://library.soton.ac.uk/sash/ai.
Document Guidelines
 every page must include your name, student id number, module name
and assignment name
 pages numbered
 text must be double-spaced
 do not split images, tables or lists across pages
 Arial 12pt font
2
artd 6086: Research Skills Assignment 1: Literature Review
Assessment 100%{70% 69%{60% 59%{50% 49%{0%
Criteria Distinction Merit Pass Fail
Knowledge and
Understanding
Demonstrates
excellent ability to
nd and select
current academic
research relevant
to a particular
topic.
Demonstrates
good ability to
nd and select
current academic
research relevant
to a particular
topic.
Demonstrates
satisfactory ability
to nd and select
current academic
research relevant
to a particular
topic.
Demonstrates
poor ability to nd
and select current
academic research
relevant to a
particular topic.
Cognitive
(Thinking) Skills
Demonstrates
excellent ability to
analyse relevant
academic sources,
critically
evaluating them in
the context of a
research topic.
Demonstrates
good ability to
analyse relevant
academic sources,
critically
evaluating them in
the context of a
research topic.
Demonstrates
satisfactory ability
to analyse relevant
academic sources,
critically
evaluating them in
the context of a
research topic.
Demonstrates
poor ability to
analyse relevant
academic sources,
critically
evaluating them in
the context of a
research topic.
Key Transferable
Skills
Demonstrates
excellent ability to
engage with
academic sources
and communicate
the relevant
information in a
clear and
professional
manner.
Demonstrates
good ability to
engage with
academic sources
and communicate
the relevant
information in a
clear and
professional
manner.
Demonstrates
satisfactory ability
to engage with
academic sources
and communicate
the relevant
information in a
clear and
professional
manner.
Demonstrates
poor ability to
engage with
academic sources
and communicate
the relevant
information in a
clear and
professional
manner.
3