You do not need to focus that much on the country and the company , just a very brief introduction on them. Focus mainly on the product , why you choose it, the main needs it addresses and its key featuresaspectsfunctions. Then, discuss the dimensions of core product, ideal product, etc (step 2). For the step 2, just note that any product is a value package. Total value of the product is represented by three dimensions of the product: core product, expected product and ideal product. The core product is about the basic features that serves the main needs of the customers, for example, for a mobile phone mobile communication is a core product. Expected product is about additional complementary features that customers expect to get with the product such as a good brand, quality, nice design, nice packaging, reasonable price. Ideal product is about highly customized futuristic ideal features, for example, a built-in printer projector for a mobile phone. In your essay, if you pick a product you need to describe the product, analyse its core, expected and ideal features (e.g. price, quality, design)
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