Your group has been approached by a company who wish to target a new consumer segment and has asked you to advise on how to motivate this new group to purchase their product or service.

The report should be based on an existing company who provide products

Product is Toyota Aygo car. The product is currently promoted to the young generation and we want to promote it to the older generation, such as 50 years old or above and those who are retired in the UK industry or the UK market.

For the individual sections each of you must select one of the following to structure your discussion, there should be no duplication:

Attitude; Perception; Personality; Involvement; Learning; Misbehaviour; Reference Groups; Culture.

My part is reference groups.

Important note English is my second language so please do not use complex, or, sophisticated, and fancy language. Make it simple and easy. Also, the report will be upload to plagiarism examination website, so please use references, and Harvard British standard referencing style plus in text citation.
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