2. Key research questions
2.1 Chinese market
2.1.1 Why Herborist has yet be populous in the domestic market comparing the popularity that they gain in European market?
2.1.2 Do strategies that Herborist conduct in Chinese market are different from European markets?
2.1.3 What changes can be made to promote the brand awareness and recognition?

2.2 Indian market
2.2.1 What is the local environment in the Indian cosmetic market?
2.2.2 How can Herborist conduct market segmentation?
2.2.3 Is there any partnership can be sought?
2.2.4 Where would be the better place for Herborist to locate their store if they enter India?