Order Description
Answer each question using around 150-180 words please.

What is the marketing mix?

Discuss how conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis helps a firm (or an individual) develop its strategic plan.

Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it.

Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets.

Distinguish between targeted marketing and mass marketing and explain what led to the rise of each.

Discuss advantages and disadvantages of application software integration. Describe the purpose for Word, Excel, PowerPoint and Access. Describe at least 2 or 3 relevant things to keep in mind as you set out to integrate application software.