New markets opportunity marketing plan.

Order Description

In the report, learners must analyze an existing geo-market for a chosen brand/product/service and through the application of appropriate analysis, models and approaches, such as from PESTEL, STP, value chain interconnectedness and operations, sustainability through CSFs (Mullins 2011), Porter, Ohmae, McCarthy, Ansoff and the BCG/PLC, they must critically evaluate a new market(s) for expansion internationally. The analysis will uncover commonalities and differences between the existing and new market(s) and will lead to the formulation of objectives, strategies and measures which could lead to a successful expansion opportunity.

Usage of graphs and appendixes is required too to be more descriptive and analytical (does not count in the word limit).

Please message me what brand you would like to work on before starting.

Attached you will find the suggested structure.