2. Explain as discussed in class

a. How SWOT analysis conducted?
b. Why Charities engage in
c. Why Universities engage in marketing

3. Describe the following industrial products as discussed in class?

a. Major Equipment.

b.component Parts.

c. Services .

4.Explain the functions of various departments in the buying center. Use an example of the purchase of a product like a corporate jet plane. As discussed in class.

Initiator
Influencer
Gatekeeper
Decider
Purchaser
User

Please explain the following as discussed in class:

a. What is the personal value equation? Please explain the elements in the personal value equation as discussed in the class

b. What types of companies engage in marketing? Explain as discussed in the class