As long as it takes to provide clear, complete, and thorough answer to every question. and please answer all the questions and provide example when the question asks for one. No outside sources. I
will provide files to help you answer these questions. DO NOT CHEAT OR PLIAGIARIZED. 8 pages long.
Part 1
CH 9
1. What types of reference groups affect consumer decisions? How credible are they in the consumer perception?
2. Present and explain each factor affecting reference group influence.
3. How endorsers, spokespersons, and celebrities affecting consumer decision? How credible are they in the eyes if the consumer? Explain for each, separately.
4. Reflect on perceived credibility of a salesperson, Vendor, and communication channels (Media).
5. Describe and explain the characteristics and motives of opinion leaders.
6. Describe and explain the various methods used to measure opinion leadership.
7. What strategies used to encourage WOM in social networks, brand communities, weblogs, and taking advantage of viral marketing? Address each separately.
8. Describe each segment of the adopter categories.

CH 10
1. Parents as socialization agent: Explain how parental style and supportive rules affecting children consumer behavior.
2. Describe family decision making, especially husband and wife roles, and children’s involvement.
3. Family life cycle stages: Describe each thoroughly with emphasis on consumer behavior in each.
4. Describe the uniqueness of consumer behavior in nontraditional families and non-families households.
5. Present and explain each method used to measure social class. Explain the advantage of each.

6. Identify and describe the main characteristics of social classes in the US.
7. Identify and describe the main characteristics of social class given by PRIZM classification, one that identify wealth groups, and the other identifies life stages.

Part 2
CH 11
1. Outline and explain the three levels of cultural norms.
2. Describe each of segments of global youth aged 14-24.
3. Explain each of the following: Formal, informal and technical learning, and enculturation and acculturation. Explain how each is relevant to understanding consumer/buyer behavior and for
developing marketing strategies.
4. Describe in details all methods used to measure cultural values, including Rokeach survey and typology.
5. American core cultural values: explain each and provide example of a marketing strategy targeting each.
6. Describe the goals of green marketing.

CH 12
Chapter 12 covers one-by-one all the major social and cultural segments in the US. First it is segmented by nationality, then by ethnicity, then by religion, next by the region in the US, next by
age, and last by gender. For chapter 12, describe each segment of each category. I am asking you to cover each of these categories with detail explanations. The point is that you need to have
complete knowledge of this material, and you need to demonstrate this knowledge in your answer for this chapter question.

CH 13

1. For cross cultural analysis, answer the following questions:
a. What is cross cultural analysis?
b. What it meant to achieve?
c. To what global marketing (Product and communication) strategic options it may lead?
d. In which market conditions each is appropriate?

2. What questions/topics should be raised in cross-cultural study?
3. In considering localization versus standardization, explain the adverse effects of local cultures, language, the acceptance of advertising messages, legal barriers, and positive or negative
attitude toward global brands.
4. In the section on Global marketing opportunity, outline the most intriguing statistics that you encountered that did help you reshape the way you see the word market.
5. Elaborate on the following topics:
a. Global teen market
b. Global middle class
c. VALS typology for Japan