Paper , Order, or Assignment Requirements

This project has two parts.

Scenario:
You work for an ad agency and have a new client: Old Spice.
They are launching a new product line targeting teen-age boys that have skin issues. Their goal is to bring younger men into the Old Spice family at a younger age so that they can become life-long loyal brand customers.

PODS:
This new product line is for boys only.
This brand uses only natural ingredients and no micro-beads.
Key competitors: Proactive, Clearasil, & Clean & Clear
Part 1: Write the Situation Analysis Outline.
Include these sections:
Executive Summary
SWOT Analysis
Client & Product
Target Audience
Product Benefits
Desired Brand Image
Advertising Objective
Strategic Message
Appeals
Campaign Elements
Media Strategy/Placements

Part 2: Create a name for the product & define the product

Based on your situational analysis, draft the following:
A magazine ad + the names of the publications it will run in
An online text ad (4 lines no image)
An online display ad (sponsored ad on Facebook)