COMPANY DESCRIPTION
Forcier Consulting is a multi-disciplinary research and consulting firm that operates in post-conflict and logistically challenging environments across Africa. From our humble beginnings in dusty
riverside tents in
Juba, South Sudan, we have rapidly expanded across the continent, supporting the efforts of our clients in a variety of sectors. Our work in Africa ranges from evaluations of emergency response
programs in Ebola-stricken Sierra Leone, to ethnographic mapping of indigenous tribes in South Sudan. While Forcier started with just one consultant in 2011, we have grown to more than 180 staff
members working
in offices in Somalia, South Sudan, Sudan, Egypt, DRC, Kenya, Mozambique, and Washington D.C.Forcier Consulting provides on
-the-ground data collection, methodological design, and rigorous analysis for clients such as the US Government, UNICEF, World Bank, Gallup Inc., Save the Children, World Vision, Deloitte, BBC
Media Action, UNESCO, and Canadian Red Cross. Since our inception in 2011, we have conducted more than 300 research projects for over 80 different clients, in multiple countries across Africa using
the most innovative technologies available.

Business Model
Forcier Consulting’s services cater to a wide variety of clients, and an incredibly diverse range of projects. Our core services include population and social science research, project evaluations,
opinion polling, market research, baseline and needs assessments, media and audience research, and bespoke consultations and trainings. Where the typical research process consists of a consultant
flying to a country in Africa from London or Washington D.C., collecting and analyzing data, and writing a report, Forcier’s unique business model hopes to disrupt this trend. Our local offices
consist of national researchers, born and raised in the countries they operate in, with a multitude of linguistic capabilities, geographical backgrounds, and community affiliations, allowing us to
access the hardest-to-reach places that no one else can. From these country offices, Research
Officers manage the data collection process and wirelessly upload all raw data to a central server. From there, our Department of Analytics in Cairo, Egypt, cleans and codes all quantitative data
and performs rigorous analyses, producing polished and insightful reports for our clients.

THE CHALLENGE
The instructions and schedule below provide more details on the content of each proposal section and the list of tasks for each week. Forcier Consulting is looking to expand our services to new
locations in Africa and across the world. Over 90% of our current portfolio of research takes place in South Sudan and Somalia, leaving 52 untouched markets in Africa and many more around the world
for innovative research. Africa has the fastest growing economies on earth, and emerging markets all over the continent provide great potential for market entry. Africa is the largest recipient of
development aid in the world. In the 2015 fiscal year, USAID, the US Government’s development arm, distributed $11,927,888,586, with the largest percentage going towards development initiatives in
Africa. Per Donor requirements, monitoring and evaluation (M&E) is required for all projects, with typically 3-5% of the total contract value dedicated to M&E. In other words, the M&E market in
Africa is worth about $500,000,000. M&E is a very important part of any project, possibly most important if there is a threat of misallocation or inefficient use of the funding. This work has to be
done, and done well.
Forcier Consulting is uniquely equipped to conduct high quality M&E, and we are ready to expand beyond our current markets.The market outsider Africa is also sizable. Forcier seeks assistance with
research and recommendation on the following: Accordingly, the company is seeking your help with identifying new promising markets and developing a market entry strategy, including:
1.Identify the most promising new markets;
2.Conduct an analysis of opportunities (projects and clients) in the market;
3.Calculate the operation cost and management strategy
for the proposed new market.