•  Prepare a 3–5-page executive report that analyzes the global market potential for a product, evaluates the likely effectiveness of a marketing strategy in a global marketplace, and explains how
a global market plan aligns with a company’s strategic direction.

• When companies manufacture or offer their products in other countries, there are any number of legal, ethical, and cultural issues that must be considered. For many companies, the cost or
complexity associated with assembling a product may mean they must rely on other companies—often located in other countries—to manufacture parts or assemble a product. If that company should come
under fire for poor working conditions, low wages, or other concerns, it can create a problem for the company that owns the product. o How should the company handle the labor practices of its suppliers?o Do you think U.S. consumers will continue to buy the product if they believe there are labor law violations with the company’s supplier?o How might this knowledge affect your personal buying habits for a specific product?

Conduct a brief study of marketplace needs related to your product. Choose two international markets in addition to your own and look for any variations that may exist in terms of target market
segment, customer needs and expectations, and culture

In your global market analysis, complete the following:• Analyze the role of external factors on global marketing decisions. o Identify the factors in global markets that need to be considered.o Explain how these factors (culture, political climate, economics, and so on) will affect marketing decisions.o Explain the international laws that must be considered when marketing globally.• Evaluate the effectiveness of current marketing strategies and methods in a global marketplace. o Explain how current strategies and methods relate to the target demographic. Will the same strategies and methods be effective in different global environments?o Compare the use of digital marketing and social media between the international markets you selected and the United States.• Recommend a new approach to global marketing. o Explain how the new approach aligns with the company’s strategic direction.