Purpose of Assignment

The purpose of this assignment is to continue to have students place themselves in the role of a marketing research and planning team leader while completing the last half of the team’s project that was started in Week 3. Students will be researching and making decisions on price setting, promotion strategies, environmental forces/scanning, and steps to bringing their company’s product from concept to commercialization.

Assignment Steps

Resources: Marketing: Ch. 1: pg. 4-10; Ch. 3: pg. 72-92; Ch. 8: pg. 210-223; Ch. 10: pg. 274-281; Ch. 13: pg. 350-352; Chapter 17: pg. 472-475; Ch. 18: pg. 519-526; Ch. 19: pg. 556-558

Scenario: Using the same organization and product/service you used in the Week 3 learning team assignment and the same scenario, you will be presenting the following analyses to the board of directors and stakeholders. They will be using these analyses to make their final decision on how, and if, to launch your company’s new and unique product/service.

Develop a minimum 250-word analysis addressing the following:

Select four of the following methods and explain how they should be used by your company. Explain the reasoning why they align best with your target segment and product:
Advertising
Public relations
Traditional Digital marketing
New Digital marketing techniques (describe)
Sales promotion
Direct marketing
Event marketing
Outdoor
Cite a minimum of three peer-reviewed sources.At least one source should be from the course materials and at least one source from the University Library.

Format your paper consistent with APA guidelines.

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