Write a 1 – 11/2 page paper on a global market that your organization might consider and why. What steps would you take in deciding on the country? What type of research would you do? (go to sba.com and look up exporting and importing). What type of technology would you use to communicate/interact with them or to sell or buy from them etc.?
What global strategy would you use and why? (refer to the book chapter 3) Licensing, exporting, franchising, contract manufacturing? etc.
What would be special considerations (if any) that you would need to consider in trading in this country? For example: how would you select your employees?, what about taxes, tariffs, exchange rates?
What are some of the socio-cultural forces, Legal and regulatory forces, physical and environmental forces that you would face in trading with the foreign country you have chosen? What type of technology would you use to communicate/interact with them or to sell or buy from them etc.?
How would you address language barriers (if there were any?) How would you adjust to the customs for your particular? Would you sell the same product in another country without any adaptations to the culture or would you modify the product (remember how McDonald modified their product based on the country’s taste in food).
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