Read Why Share-Owner Value? [attached]– After reading the Coca Cola shareholder letter briefly answer the following questions.
(1) Should large corporations measure success on measurements besides revenue, profit margins and earnings?
(2) Do you agree with this statement “increasing share-owner value over time is the job our economic system demands of us. We live in a democratic capitalist society, and here, people create specific institutions to help meet specific needs. Governments are created to help meet civic needs. Philanthropies are created to help meet social needs. And companies are created to help meet economic needs. Business distributes the lifeblood that flows through our economic system not only in the form of goods and services, but also in the form of taxes, salaries and philanthropy.
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