WHITBREAD COMPANY;Casestudy

 FOR WHITBREAD COMPANY (costa, premiere inn, etc.) choose one of the following corporate functions: – marketing, – HRM, – accounting/controlling, or – business information systems.

Use your chosen function as a perspective from which to analyse the company’s strategic business context. Within this context, analyse one major responsible management challenge the company faces and make recommendations for how the company should address this challenge.
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