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What are your motives for interacting with brands in social media?
This unit is all about consumer behavior in social media. The main point of the unit is for us as marketers to understand consumers. We must understand how they use social media (if they do), why they use social media (what motivates their behaviors), and how they respond to brands in that space.
To some extent, consumers want different things from different social media channels. They may behave differently in different channels. And for brands to have a relationship with consumers, the brands may need a “persona” for social media.
What are your motives for following brands and interacting with brands in social media channels? Use the motives covered in the chapter to organize your post.