For this assignment, you work for the marketing manager of an organization that is going to launch a new line of personal care products in the U.S. market. The proposed target market will be males, between 18 and 35 years old, and price points will cover income ranges from lower to mid-level. Distribution is planned to take place in drugstores, grocery stores, and stores such as Wal-Mart and Target, with the primary retailer carrying the full product line being drugstores. You have been tasked with a consumer behavior analysis to help make marketing decisions.
Write a four to five (4-5) page paper in which you:
Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal.
Analyze the different cultures this product will appeal to and make recommendations on which three (3) would be the best choice.
Decide which microcultures and additional demographics should be targeted.
Suggest ways to utilize group influence in the marketing of the product.
Create a plan to address need recognition, search behavior, and getting the product into the consumers’ consideration set.
Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Sample Solution
Should Digital Content Be Paid for? Guides1orSubmit my paper for investigation image of napsterIn the age of the Internet, ensuring origin and scholarly rights has become a genuine test. Various laws securing scholarly rights infer just a single method for assurance: restricting any duplicating or use without paying cash for a computerized item. Costs for advanced items are frequently exorbitantly high, and it urges individuals to look for with the expectation of complimentary substance and download it unlawfully. Be that as it may, there is no genuine need to charge such a lot of cash for advanced substance, or now and then even to pay for it by any stretch of the imagination. One of the most acclaimed musical crews on the planet, Radiohead, had dazzled their fans, pundits, and media outlets in 2007 with a capricious advance: they recommended that everybody could buy their new collection “In Rainbows” for as much as they could bear to pay, with the insignificant cost of 45 pennies (Telegraph). A free download of the collection was likewise conceivable. Did the band endure any budgetary bother because of this demonstration? Unquestionably not. Despite what might be expected, because of such an exceptional method for showcasing, an altogether bigger measure of individuals had bought “In Rainbows” than was normal. The celebrated band U2 in 2014 discharged a collection titled “Melodies of Innocence,” which was accessible for nothing download in iTunes. On their site, U2 posted a message clarifying the reason behind their choice: “Individuals who haven’t heard our music, or weren’t remotely intrigued, might play us just because on the grounds that we’re in their library. What’s more, for the individuals out there who have no enthusiasm for looking at us, take a gander at it along these lines⦠the hard work of some Irish folks are in your garbage mail.” once more, the band didn’t endure monetary burdens (Pitchfork). With respect to the well known case that free downloading is taking, it isn’t valid. Robbery implies an unlawful ownership of a decent that has a place with someone else; as the consequence of burglary, this individual can not utilize this great any longer, and therefore endures good and material harm. Notwithstanding, on account of free downloading, the proprietor of a computerized item (be it music, a motion picture, or photography) doesn’t lose it; in a world with 7 billion individuals living in it (and developing), the proprietor will locate a paying client. It happens as of now; in the event that it was not occurring, retailers would have failed quite a while after the Internet had been concocted (FRI). Plus, individuals had been sharing substance well before the Internet showed up, yet as per the rationale of copyright defenders, on the off chance that I give my companion a book to peruseâfor nothingâat that point my companion is a privateer, since he didn’t pay for this book, and its writer endures significantly. This is silly. The costs for advanced items on the Internet are significantly overrated; numerous specialists, for example, Radiohead and U2 as of now permit their fans to buy their music at the most minimal potential costs, or to download it for nothing. Plus, free downloading isn’t robbery, since retailers don’t lose the merchandise they are selling, and there are paying clients ready to purchase items. Along these lines, copyright laws, just as costs of computerized items, ought to be reexamined. References Gordon, Jeremy. “U2 Surprise Release New Album Songs of Innocence for Free on ITunes.” Pitchfork. N.p., 9 Sept. 2014. Web. 26 Feb. 2015. Monaghan, Angela. “Radiohead Challenges Labels with Free Album.” The Telegraph. N.p., n.d. Web. 26 Feb. 2015.>
Should Digital Content Be Paid for? Guides1orSubmit my paper for investigation image of napsterIn the age of the Internet, ensuring origin and scholarly rights has become a genuine test. Various laws securing scholarly rights infer just a single method for assurance: restricting any duplicating or use without paying cash for a computerized item. Costs for advanced items are frequently exorbitantly high, and it urges individuals to look for with the expectation of complimentary substance and download it unlawfully. Be that as it may, there is no genuine need to charge such a lot of cash for advanced substance, or now and then even to pay for it by any stretch of the imagination. One of the most acclaimed musical crews on the planet, Radiohead, had dazzled their fans, pundits, and media outlets in 2007 with a capricious advance: they recommended that everybody could buy their new collection “In Rainbows” for as much as they could bear to pay, with the insignificant cost of 45 pennies (Telegraph). A free download of the collection was likewise conceivable. Did the band endure any budgetary bother because of this demonstration? Unquestionably not. Despite what might be expected, because of such an exceptional method for showcasing, an altogether bigger measure of individuals had bought “In Rainbows” than was normal. The celebrated band U2 in 2014 discharged a collection titled “Melodies of Innocence,” which was accessible for nothing download in iTunes. On their site, U2 posted a message clarifying the reason behind their choice: “Individuals who haven’t heard our music, or weren’t remotely intrigued, might play us just because on the grounds that we’re in their library. What’s more, for the individuals out there who have no enthusiasm for looking at us, take a gander at it along these lines⦠the hard work of some Irish folks are in your garbage mail.” once more, the band didn’t endure monetary burdens (Pitchfork). With respect to the well known case that free downloading is taking, it isn’t valid. Robbery implies an unlawful ownership of a decent that has a place with someone else; as the consequence of burglary, this individual can not utilize this great any longer, and therefore endures good and material harm. Notwithstanding, on account of free downloading, the proprietor of a computerized item (be it music, a motion picture, or photography) doesn’t lose it; in a world with 7 billion individuals living in it (and developing), the proprietor will locate a paying client. It happens as of now; in the event that it was not occurring, retailers would have failed quite a while after the Internet had been concocted (FRI). Plus, individuals had been sharing substance well before the Internet showed up, yet as per the rationale of copyright defenders, on the off chance that I give my companion a book to peruseâfor nothingâat that point my companion is a privateer, since he didn’t pay for this book, and its writer endures significantly. This is silly. The costs for advanced items on the Internet are significantly overrated; numerous specialists, for example, Radiohead and U2 as of now permit their fans to buy their music at the most minimal potential costs, or to download it for nothing. Plus, free downloading isn’t robbery, since retailers don’t lose the merchandise they are selling, and there are paying clients ready to purchase items. Along these lines, copyright laws, just as costs of computerized items, ought to be reexamined. References Gordon, Jeremy. “U2 Surprise Release New Album Songs of Innocence for Free on ITunes.” Pitchfork. N.p., 9 Sept. 2014. Web. 26 Feb. 2015. Monaghan, Angela. “Radiohead Challenges Labels with Free Album.” The Telegraph. N.p., n.d. Web. 26 Feb. 2015.>
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