Conduct research on COCA COLA corporate strategies and the affect they have on the decision process. Consider how corporate strategies influence these decisions. In your essay, address the following questions:

1.  What is a functional strategy?

2.  What are stability strategies in business? What are the pros and cons of these strategies?

3.  What are competitive and cooperative strategies?

4.  What are the tradeoffs (pros and cons) between an internal and an external growth strategy?

5.  Which approach is best as an international strategy? Why? What about retrenchment?

Essay should be two to three pages in length, double-spaced, and in 12 pt. Times New Roman font. 

The title and reference pages do not count towards the minimum page length. A minimum of two reputable sources must be used, cited, and referenced.