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Understanding the Purposes of Evaluation and Identifying Stakeholders

To prepare for this Discussion:
• Review the CDC’s Framework for Program Evaluation. Reflect on the steps and standards related to engaging stakeholders.
• Select a public health program plan for use in this Discussion. You may select one that you previously developed or one from the Learning Resources.
• Review the categories of stakeholders in the Salabarría-Peña, Apt, and Walsh text. Select at least one stakeholder from each category and think about his or her potential needs and expectations.
• Review the six purposes of evaluation in the McKenzie, Neiger, and Thackeray text. Think about which purposes apply to your public health program and why they are important.
• Think about potential stakeholder expectations and how those expectations may influence the purposes of program evaluation.

 

 

With these thoughts in mind:

Post a summary of your public health program plan, including the title, mission statement, target population, and location. Include the stakeholders you selected. Then, explain why you are conducting the program evaluation and which of the purposes of evaluation apply. Finally, explain how stakeholder expectations may influence the purposes of program evaluation.
Be sure to support your postings and responses with specific references to the Learning Resources.

Required Resources
Readings
• McKenzie, J. F., Neiger, B. L., & Thackeray, R. (2013). Planning, implementing, and evaluating health promotion programs (6th ed.). San Francisco, CA: Pearson.
o Chapter 13, “Evaluation: An Overview”
• Salabarría-Peña, Y., Apt, B. S., & Walsh, C. M. (2007). Practical use of program evaluation among sexually transmitted disease (STD) programs. Atlanta, GA: Centers for Disease Control and Prevention.
Salabarría-Peña, Y, Apt, B.S., Walsh, C.M. Practical Use of Program Evaluation among Sexually Transmitted Disease (STD) Programs, Atlanta (GA): Centers for Disease Control and Prevention; 2007.
• Centers for Disease Control and Prevention. (2011). A framework for program evaluation. Retrieved from http://www.cdc.gov/eval/framework/index.htm
• Document: Course Project Guidelines
Note: You will use these guidelines to complete your Course Project.
• Document: Sample Public Health Program Using a Logic Model
Note: You may use this document to complete your Course Project.
Optional Resources
• American Evaluation Association (AEA). (n.d.). Retrieved March 12, 2012, from http://www.eval.org/
• Community Preventative Services. (2012). The community guide. Retrieved from http://www.thecommunityguide.org/index.html
• W. K. Kellogg Foundation. (2004). W.K. Kellogg Foundation evaluation handbook. Retrieved from http://www.wkkf.org/knowledge-center/resources/2010/W-K-Kellogg-Foundation-Evaluation-Handbook.aspx

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