into the office just as Finch embraces Rosemary. Ovington is forced to resign after Finch prompts him to reveal to Biggley that he is a graduate from Northern State, Old Ivy’s bitter rival. Biggley names Finch Vice-President in Charge of Advertising. Biggley leaves as Finch and Rosemary declare their love for each other, and Bud Frump vows revenge to stop Finch’s meteoric rise (“Act I Finale”). Act II Two days later, Rosemary feels neglected by Finch and decides to quit. Smitty and her fellow secretaries convince her to stay because she’s living their dream of marrying an executive (“Cinderella, Darling”). The book warns Finch that because Vice-President of Advertising is a dangerous position and that to save the situation, he needs a brilliant idea. Bud Frump slyly tells Finch his idea for a televised treasure hunt. Finch loves the idea, unaware that Biggley has already heard the idea previously and rejected it. Finch tells Rosemary the idea, who responds by telling Finch that she loves him. (“Happy To Keep His Dinner Warm (Reprise)”). Hedy tells Biggley that she is unhappy as a secretary and is quitting. Biggley begs her to stay and tells her he loves her (“Love From a Heart of Gold”). In the executive washroom, Finch gives himself a pep talk before the meeting while, behind his back, Frump ensures the other executives Finch’s presentation will flop, and they plot against him (“I Believe In You”). Finch presents his idea of the televised treasure hunt to Biggley: he will hide five thousand shares of company stock in each of the ten offices around the country and give the audience weekly clues as to where they are located. Biggley does not like the idea, until Finch explains that each clue will be given by the minimally-dressed World Wide Wicket Treasure Girl: Hedy LaRue.>