Introduction

Caring and ensuring the welfare of the horses can be a challenging task to horse lovers. Horses, like other pets, should be given maximum care for the owners to get optimal benefits. Promoting the welfare of the horse requires a good strategy which includes providing food, water, and shelter. The welfare of the horse goes beyond the basic needs of every animal to the specific needs of a particular horse (Smyth and Dagley 2015). Although most horse lovers start the care with grooming the horses, determining the actual problem or need of a horse can be challenging to the horse owners. This is why the Animal 360°Company has developed the Horse 360° App; a technological tool that helps in examining and promoting medical and the general welfare of the horses.

This paper examines the launch of the Horse 360°App by Animal 360°and explains how the company can attract media coverage on

The post The Launch of Horse 360 app appeared first on essay-paper.