Recognize the importance of finding and keeping the best employees, and describe the different methods to
motivate employees.
Explain the importance of human resource management, and describe current issues in managing human
resources, outline the steps in selecting and appraising employees, and describe the ways employees can
move through a company.
Explain the different marketing decisions, i.e. product and brand, pricing, promotion and distribution (place) and
understand how they are interlinked, describe the marketing research process, and develop an awareness of
consumer behavior.
Describe the various kinds of consumer and industrial goods, the functions of packaging and branding, explain
each stage of the product life cycle and the various pricing objectives and strategies.
Explain and evaluate the different distributions strategies including the different kinds of non-store retailing, and
discuss the various ways to build cooperation in channel systems.
Describe and evaluate the unique characteristics of each promotional technique.
Describe the importance of accounting and financial statements, and explain the importance of ratio analysis in
reporting financial information.
Describe the importance of finance and financial management to an organization, explain the responsibilities of
financial managers, and identify and describe the different sources of short-term and long-term financing.
Identify and explain the various financing and investing opportunities.

Sample Solution