The History of Aircraft

The History of Aircraft

Scenario
You have been appointed by Murasaki Aircraft Corporation (MAC), a relatively new aircraft manufacturer in Japan, as the Project Director. MAC’s shareholders include parent company Murasaki Heavy Industries (MHI) 64%, Toyota Motor Corporation (10%) and Mitsubishi Corporation (10%) and Sumitomo Corporation and Mitsui & Co with minor shares. MAC is only producing Regional Jets and has no ambition to compete with Boeing and Airbus, especially since MAC is manufacturing Boeing’s 787’s wings. However, the CEO, Lisanne wishes to grow the company to the next level by entering into the medium-size passenger jet market directly competing with the Big Two. She wishes to use Boeing’s 787 Dreamliner lightweight construction technology to reduce the weight of the aircraft and the partnering strategy (international consortium approach) that Boeing and Airbus employed for the 787 and A380 aircraft respectively to spread the manufacturing risks – although the partnering proved to be problematic for both companies. In order to develop the concept, Lisanne has asked you to collect as much information on the 787 and A380 projects as possible and determine what they did well and in which areas they should have paid more attention, and perhaps performed better, in order to avoid the problems that plagued their projects. Lisanne needs the information to determine how feasible her concept is from a project perspective and to ultimately build a business case to persuade the shareholders if the issues identified by you can be resolved.

Read through the case study material carefully.

Click here to access the Airbus A380 & The Boeing 787 Dreamliner Case Study.

The scope of the task
In effect, the CEO, Lisanne, is seeking from you:

a ‘lessons learned’ brief of the two projects, and
how these learnings can be adopted into MAC’s growth ambition project.
Firstly, you will need to critically examine what the two companies have done or may have done, at each phase of the project management cycle (initiation, planning, execution – including monitoring and control but ignoring closing) and how that led to the final outcome. The outcome could be either positive results or negative results. As detailed information on the projects is ‘Commercial in Confidence’, it is highly unlikely that any company-originated documents would be available in the public domain. You will need to rely on company media releases, news reports, and professional case studies for information. In some instances you will need to examine the outcome (e.g., inability to connect electric cablings between A380 aircraft modules) of the relevant project activities (e.g., engineering design) and make some assumptions as to what the companies might have done or not done in terms of following proper project management methodologies (e.g., quality plan …etc). Focus on the international context whenever you need to. This is particularly important for the second part of this task. You are working for a Japanese company, with a female CEO and your supply partners are from across the globe. What strategies are you going to recommend to your CEO to ensure MAC does not repeat Boeing’s and AirBus’ mistakes because of cultural differences and other issues that are unique to international projects?

The video on the AirBus A380 and 787 will provide a fair amount of information about the issues that both projects faced and should assist you with this task.

Your report should be presented in a report format. It needs to look and sound professional and to be suitable for presentation in a Business Development debate.

Preparing your submission:

Prepare your submission as a Word document of 1,500 words per student, 10%+/- excluding the list of references. Make sure you include at least six references to academic publications, using the Harvard referencing style.

Refer to the Assessment 3 marking rubric before starting work on your submission.

Assessment 3 instructions
Background
You should by now have a good understanding of the unique characteristics of international projects. You should have a firm grasp of the way in which uncertainty impacts on a number of project management activities, in particular how the culture of international stakeholders affects the planning and execution of projects. Your task now is to analyse and critique an international project in terms of how well it is being conducted, the problem areas and possible improvements.

Scenario
You have been appointed by Murasaki Aircraft Corporation (MAC), a relatively new aircraft manufacturer in Japan, as the Project Director. MAC’s shareholders include parent company Murasaki Heavy Industries (MHI) 64%, Toyota Motor Corporation (10%) and Mitsubishi Corporation (10%) and Sumitomo Corporation and Mitsui & Co with minor shares. MAC is only producing Regional Jets and has no ambition to compete with Boeing and Airbus, especially since MAC is manufacturing Boeing’s 787’s wings. However, the CEO, Lisanne wishes to grow the company to the next level by entering into the medium-size passenger jet market directly competing with the Big Two. She wishes to use Boeing’s 787 Dreamliner lightweight construction technology to reduce the weight of the aircraft and the partnering strategy (international consortium approach) that Boeing and Airbus employed for the 787 and A380 aircraft respectively to spread the manufacturing risks – although the partnering proved to be problematic for both companies. In order to develop the concept, Lisanne has asked you to collect as much information on the 787 and A380 projects as possible and determine what they did well and in which areas they should have paid more attention, and perhaps performed better, in order to avoid the problems that plagued their projects. Lisanne needs the information to determine how feasible her concept is from a project perspective and to ultimately build a business case to persuade the shareholders if the issues identified by you can be resolved.

Read through the case study material carefully.

Click here to access the Airbus A380 & The Boeing 787 Dreamliner Case Study.

The scope of the task
In effect, the CEO, Lisanne, is seeking from you:

a ‘lessons learned’ brief of the two projects, and
how these learnings can be adopted into MAC’s growth ambition project.
Firstly, you will need to critically examine what the two companies have done or may have done, at each phase of the project management cycle (initiation, planning, execution – including monitoring and control but ignoring closing) and how that led to the final outcome. The outcome could be either positive results or negative results. As detailed information on the projects is ‘Commercial in Confidence’, it is highly unlikely that any company-originated documents would be available in the public domain. You will need to rely on company media releases, news reports, and professional case studies for information. In some instances you will need to examine the outcome (e.g., inability to connect electric cablings between A380 aircraft modules) of the relevant project activities (e.g., engineering design) and make some assumptions as to what the companies might have done or not done in terms of following proper project management methodologies (e.g., quality plan …etc). Focus on the international context whenever you need to. This is particularly important for the second part of this task. You are working for a Japanese company, with a female CEO and your supply partners are from across the globe. What strategies are you going to recommend to your CEO to ensure MAC does not repeat Boeing’s and AirBus’ mistakes because of cultural differences and other issues that are unique to international projects?

The video on the AirBus A380 and 787 will provide a fair amount of information about the issues that both projects faced and should assist you with this task.

Your report should be presented in a report format. It needs to look and sound professional and to be suitable for presentation in a Business Development debate.

Preparing your submission:

Prepare your submission as a Word document of 1,500 words per student, 10%+/- excluding the list of references. Make sure you include at least six references to academic publications, using the Harvard referencing style.

The History of Aircraft

Sample Solution

 

An investigation of the life and works of the choreographers Jerome Robbins and Agnes de Mille and t The History of Aircraft herole of move in melodic theater Agnes de Mille and Jerome Robbins worked in melodic venue in what is generally respected to be the business’ Golden Era. Many would state that it was their inve The History of Aircraft ntive way to deal with movement in melodic performance center that carried a vitality and a dynamism to the melodic, representing its flood in prevalence. It is unquestionably evident that they did a lot to lift the job of move in melodic theater, which was beforehand to a great extent only as an accomplice to the fundamental emotional occasion; beautiful ladies with uncovered substance strutting around the stage. Robbins and De Mille viewed move as a genuine fine art and endeavored to depict it accordingly on the stage. Melodic theater, as we probably am aware it today, did not appear until the twentieth century, however routine have been a piece of theater for thousands ofyears. From as ahead of schedule as the fifth century BC the Ancient Greeks utilized music and move in a large number of their comedies and catastrophes to engage people in general. The Romans carried on this custom from the 3rdcentury BC, with numerous plays by Plautus including routine. They created the primary tap shoes by connecting metal plates to their shoes with the goal that the whole group of spectators, who might sit in a giant outside theater, could hear the dancesteps (1). In the Middle Ages voyaging minstrels and troupes of on-screen characters, artists and artists performed prominent tunes and droll satire. The religious dramatizations of the twelfth and thirteenth hundreds of years likewise included ritualistic melodies, albeit no moving. In the French court of the Renaissance Louis XIV demanded that routine be consolidated into his stimulations. In America, a portion of the primary emotional jobs to be performed by The History of Aircraft  artists were in drama, which is obvious considering the exceptionally stylised development of exaggerated entertainers loans itself more to move than to whatever else. Mlle Celeste, who was later to end up one of the most acclaimed artists of the nineteenth century, was first charged in America as the celebrated sensational enterta The History of Aircraft iner (2). Over the nineteenth century, carnivals, showboats and emulates all included move in some structure. Stars, for example, Mlle Celeste and Fanny Essler made a well known interest for move and organizations started to incorporate increasingly expound moves in their night’s bill. Acting and emulates would regularly consolidate complex ballet The History of Aircraft  productions into their stimulations. In England the most prominent type of diversion for the working-and white collar classes was the music corridor, which organized vaudeville stimulation in the method for vocalists, artists and forte acts. Vaudeville was likewise amazingly prominent in America in the nineteenth century, and by the 1890s move acts were always popular. Moves were still, be that as it may, to a great extent performed in the middle of the demonstrations of the fundamental creation or before the end-piece to fill the holes. The job of move in the venue around then was constrained primarily to entr’actes. They existed simply to conciliate the group of spectators, to show piece a star, or to titillate overwhelmingly male crowds with permitting exhibition of female appendages in tights(3). Jack Cole alluded to the moves and the artists in theater at this timeas backdrop (4). It wasn’t generally until the 1930s that move started to be a significant piece of the melodic. George Balanchine, who prepared at the Russian Imperial Ballet School before working with Serge Diaghilev’s Ballets Russes, viewed move as a real and significant segment in melodic theater. He accepted move to be the best expressive medium and first presented artful dance onto the prominent melodic stage with Ziegfeld Follies. Artists in the auditorium started to be paid attention to, as opposed to viewed just as beautiful young ladies exposing a great deal of leg; Into a choreographic world that was a mã©lange of enhancing development, legs and taps,Balanchine opened the entryway and artful dance jumped on to the well known melodic stage,directed by a preeminent craftsman (5). While already just schedules had been performed on the showy stage, Balanchine arranged dances.He declined for his moves to be only scaled down cuts of excitement sandwiched between The History of Aircraft  the primary fascination and demanded that they be a piece of the plot, coordinated consistently into the activity. Without precedent for a melodic the moves in Balanchine’s On Your Toes really propelled the plot. At the point when, in 1982, On Your Toes came back to Broadway, Carol Lawson of the New York Times composed; On YourToes was a defining moment throughout the entire existence of melodic parody, for Mr.Balanchine’s moves were more than simple recesses. Rather they filled in as fundamental parts of the plot, and were altogether coord The History of Aircraft inated pieces of the production.(6) Balanchine made ready for AgnesDe Mille and Jerome Robbins to thoroughly change the elements of move in melodic theater, and along these lines in musicals has an entirety. De Mille presented the idea of utilizing move as a vehicle for narrating and Robbins changed the job of choreographer in a melodic to bein The History of Aircraft g executive of the whole appear, making move the main thrust. Agnes De Mille Asa kid, in spite of the fact that she originated from a showy family, De Mille was not allowed formal move preparing, however would extemporize pieces to perform to visitors and daily ad libbed to the backup of her mom on the Orchestrelle (7).She would rehearse her sensational acting abilities consistently before performing adaptability activities to nimble up her body in availability for the stage. At the point when in Hollywood with her family her actual artist’s sense ended up clear as she experienced passionate feelings for the wide open spaces of the nation encompassing the town;this would be a repetitive topic in her later movement. In her collection of memoirs, Dance to the Piper, she shouted; The descendinggrassy inclines filled me with an energy to run, to come in ridiculousness, to wreck mybody on the earth. Space implies this to an artist – or to a kid! The descentthrough theair, the finding of earth-film, the grasping and battle with thefundamental ground.These are to an artist what solid aromas are to a creature. (8) Theday De Mille first watched Anna Pavlova perform just expanded her craving tobecome an artist. She was enchanted, awed, and dumbstruck, and depicts thatmoment with energy and zeal (9). It was this that supported de Mille toorganise her first move appear with a gathering of different young ladies yet she was still notallowed move exercises and ended up baffled with the constrained moving she coulddo. It wasn’t until her sister was prompted by an orthopaedist to begin balletdancing that she also was allowed to go to the Theodore Kosloff School ofImperial Russian Ballet. While there she learnt strategy and balance andtrained her body into that of a dancer’s. She buc The History of Aircraft kled down, perhapseven all the more so on the grounds that her folks would not enable her to have exercises more thantwice seven days, deserting her slacking the remainder of the class. She resortedto rehearsing in her mom’s washroom, where she had introduced a barre for her. Bythe time De Mille had completed secondary school be that as it may, she had developed to unwilling therigours of day by day practice and chose to surrender her classes and her solitarypractices and set off for college. During her time at UCLA De Mille occasionallystaged moves for understudy revitalizes and towards the part of the arrangement life shestarted practicing with the psyche to getting back up on her focuses. She decidedto move expertly subsequent to meeting Douglass Montgomery, who persuaded herthat she could. Things were never goin The History of Aircraft g to be simple for her however. She movedto New York when artists [were] contracted on the sheen of the stockingand the wink of their operator, and when the few move organizations that existed onBroadway were little and committed to the individual abuse of some star(10). I have referenced before the constrained open doors an artist had in thistime, where no ‘unadulterated’ expressive dance was being performed in either music indicates ormoving picture appears and there was no such word as ‘movement’. Whenrehearsing for her very own show movement Montgomery showed De Mille howto act through her moving; he instructed me that each motion must have someexplicit meaning (11). She chose to perform character thinks about whereby thedancing uncovered character and was normal over the span of the story. Rightfrom the beginning she needed to utilize move as more than light stimulation, asa essential narrating vehicle. These first endeavors, being just charactersketches, were very light essentially, and the style was people rather thanballet, however it was distinctive to what any other individual had done on the stage before.When she played out a portion of these at a show she was gotten well yet whenshe tried out for Charles Cochran and Noel Coward they disclosed to her that she wasmore fit to the show lobby, and that she could never make it in thetheatre. Aftertouring with Adolph Bolm, she was charged as an artist choreographer on ChristopherMorley’s recovery of The Black Crook however the smashed, boistero The History of Aircraft us crowd madeher hand her notice in. It was in the thirties that the move scene in NewYork started to blend. Each Sunday a few move shows were given, withsoloists trying different things with each move structure possible. De Mille remembers,we were out redesign our whole create there were no guidelines we struck sparksfrom each other (12). For a long time De Mille instructed herself to choreograph,but she was attempting to figure out how to create moves, not emulates, no The History of Aircraft r dramaticstories, nor character examines, however arranged successions of continued movementwhich would be unique and convincing (13). She saw move as a seriousart structure and needed to arrange moves that would show it all things considered, butwith scarcely any formal preparing behind her she discovered this very difficult.Aft The History of Aircraft er appallingly arranging Flying Colors De Mille and her mothermoved to London where, as in New York, she arranged and moved>

Is this question part of your Assignment?

We can help

Our aim is to help you get A+ grades on your Coursework.

We handle assignments in a multiplicity of subject areas including Admission Essays, General Essays, Case Studies, Coursework, Dissertations, Editing, Research Papers, and Research proposals

Header Button Label: Get Started NowGet Started Header Button Label: View writing samplesView writing samples