Phone Number Portability: If any other company introduces any other plans which are cheaper or with more consumption allowance, customers change/port their phone numbers to other brands because of which Vodafone is losing its brand equity. RECOMMENDATIONS ON MARKETING STRATEGY As per analysing Vodafone’s customers, its market and doing the SWOT evaluation, there are recommendations on marketing strategy for Vodafone. There’s a level of competition in the telecommunication industry and Vodafone’s operation has become fierce. To strive in the market Vodafone needs to have effective strategies. Following are the strategies that may be effective for Vodafone: Develop additional features for same products and services which values existing consumers for which they can even charge a little extra. Investment in research and development to learn the market trend in the case of their other services. Expansion of the current size and financial resources that can commit to higher level of R&D. Ensuring consistency and an appropriate level across all groups in operating standards. Broaden access to communications to all sections of society to capture the potential of mobile to bring socio-economic value in both developed markets and emerging economies. CONCLUSION This report helped me in investigating what Vodafone is and where it stands in this market, how it differs from other companies, what impact does it have on the market in terms of social cultures, economic differences, other global factors and all this was achievable by doing a lot of primary research and getting the work evaluated from the tutor. This Global brand aims to keep everyone happy its society, customers, stakeholders, government and most importantly its employees who help in achieving these targets. Competition is lot especially in this technology sector as of the growing markets but still the company strives to keep up with the position in many countries capturing big mark>