âTesla’s cars had rapidly attracted a large and loyal fan base, and sales were growing at an impressive rate. However, designing and launching multiple major car platforms while building a large-scale battery company, a network of charging stations, and operating Solar City was a lot for a company to take on in its first fifteen years. This left some analysts scratching their heads. Was Tesla trying to do too much too quickly?â
Students are requested to read Chapter 6 Defining the Organizationâs Strategic Direction of their textbooks. With the conceptual knowledge from Chapter 6 and your own research, answer the following questions.
Q1- How would you characterize competition in the Auto Industry? (1Mark) (200 -300 words)
Q2- What do you think are Teslaâs core competencies? Does it have any sources of sustainable competitive advantage? (2Marks) (300 -500 words)
Q3- What do you think Teslaâs (or Elon Muskâs) strategic intent is? (2Mark) (300 -500 words)
Support your answer with valid points from the Textbook and other references.
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