past researches have verified the crucial role of fb updated social media marketers. up to datein line with Raice (2012), up-to-date spend between three.five and six hours each day o Technology in health care n Google, YouTube or fb, with fb having the most time spent at 6 hours average for the consumer (par.4). Reacting up to date this asupupdated time dedication, manufacturers have invested heavily on facebook advertising, up to dateupdated make their content material seen and engaged by me Technology in health care ans of up to date. advertising spending on facebook has risen from 1.87 billion up to date a fewupdated.15 billion in simply twelve months in 2010 (advertising and marketing Age body of workers, 2012). In his paintings, Eisenberg (2009) up to date out that surveys display that millennials spend extra time on line than they do with radio, tv, and print, which enables give an explanation for why advertisers  Technology in health care are so interested in on line marketing and why the money advertisers spend for online advertising has been growing so notably (p.103). in place ofupdated banner advertisements, fb classified ads either seem on the facet column of up to date’ information feed or in between posts and typically consist of pixupdated of the merchandizes and buy hyperlinks. these days, an increasing number of facebook commercials are strategically matched with the up-to-date’ search up-to-date on Google or on line shopping websites by means of algorithm, up to dateupdated maximize click on-via rate (CTR). besides, more and more organizations are allocating huge budgets on the institutions and operations of brands fb pages, in which up to date are updated live 3177227fc5dac36e3e5ae6cd5820dcaa of reductions, new arrivals, activities records and et cetera. As Jones et al. (2009) discovered, Millennials and more youthful generations convey the net with them and feel at a loss if no longer tuned in up-to-date happening with friends, celebrities, or preferred supupdated (par.7). facebook is able up-to-date up-to-date’ buy decisions by way of utilizing their social network – showing them which buddies preferred s Technology in health care ure manufacturers and what manufa Technology in health care cturers influencers and celebrities are currently liking. while all the records up to datersupdated updated millennials and facebook as paramount and inseparable up-to-date of research, current studies are missing and unfruitful in offering a complete theoretical point of view of facebook being utilized as a up-to-date of social media advertising amongst millennials. Okazaki and Taylor (2013) said that it up to dateupdated because it up-to-dateok time and up to dateupdated a cumulative process updated increase theoretical foundations (p.58). Bolup to daten et al. (2013) agreed and brought that that few research assessed whether or not there have been differences within a separate cohort (p.247). As mentioned above, millennials have particular purchasing behaviors generated partly from their multicultural identities, and therefore research investigating millennials particularly are in want. except, Bolup to daten et al. (2013) pointed out that beyond studies have centered mainly on scholar population and not noted the fact that a giant percent of millennials have entered the workspace and adjusted their buying behaviors consequently (p.247). furthermore, past researches targeted on attitudes up to date Technology in health carewardupdated fb advertising have yielded exclusive conclusions on up to datepicupdated. Bannister et al. (2013) concluded that attitudes in the direction of fb marketing communications had been poor or indifferent, whereas Chandra et al. (2012) found a considerably superb behavioral propensity.>