Businesses use a variety of resources, tools, and approaches to analyze performance. Two of the most common tools for evaluating the competitive environment are a SWOT analysis and Porter’s Five Forces Model. Businesses apply these analyses against the backdrop of the company’s entire integrated strategy.

Instructions
Select one of your favorite companies for which to complete a SWOT OR Porter’s Five Forces Model analysis. Use one of the following templates to complete this task: (uploaded in files)

Use information from the company’s website, financial reporting sources, and/or the company’s most recent annual report to gather solid information to complete your analysis.
Based on the results of your analysis, create three recommendations designed to drive sales over the next year (e.g. – marketing/advertising activities, operational activities, product activities, etc.).

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