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subject-related context, research situation, issues concerning data and methodology. The project description shall cover a maximum of 12 000 characters. Project : Keeping status quo or seeking innovation: Can MNC headquarters provide attention to novel information? Existing research in international business has shown that headquarters of multinational corporations (MNCs) provide greater attention to subsidiaries that they consider as strategically important for the entire organisation or that occupy a central position in the organisational network. In addition, research has shown that MNC headquarters attention and decision-making is often biased by their existing knowledge and experience. This suggests that headquarters attention patterns are stuck in what is already known by them thus preventing them to recognize novel business ideas, especially when coming from less central subsidiaries. These subsidiaries are often a source of business opportunities that drive innovation and lead to business development of the entire organisation. Hence, our research aims to contribute to existing international business and global strategy literature by: 1) examining additional factors that may determine the attention patterns of headquarters and 2) identifying enabling factors that allow MNC headquarters to move away from their biases in order to respond to novel business ideas from subsidiaries in the periphery of the organisation. We plan to collect the data in two stages: in the first stage, qualitative data will be mainly collected through interviews and ethnography, while in the second stage, quantitative data (through a survey) will be collected to test existing research and insights gained from the qualitative data collected in the first stage.

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Research Project: Headquarters’ Attention to Novel Information from Peripheral Subsidiaries

Research Question

How can MNC headquarters overcome biases and allocate attention to novel business ideas originating from peripheral subsidiaries?

Research Objectives

  1. Identify the factors that influence headquarters’ attention to peripheral subsidiaries.
  2. Explore the mechanisms through which headquarters can recognize and respond to novel business ideas from peripheral subsidiaries.
  3. Develop a framework for enhancing headquarters’ ability to identify and capitalize on innovative ideas from peripheral subsidiaries.

Full Answer Section

 

 

 

 

 

Research Methodology

Phase 1: Qualitative Research

  • Interviews: Conduct semi-structured interviews with executives and managers at both headquarters and peripheral subsidiaries to gain insights into their experiences and perceptions.
  • Ethnographic Study: Observe organizational practices and interactions to understand the informal processes that influence decision-making.

Phase 2: Quantitative Research

  • Survey: Develop a structured survey to collect quantitative data from a larger sample of MNCs.
  • Data Analysis: Use statistical techniques to analyze the data and test hypotheses.

Data and Methodology Considerations

Data Collection:

  • Qualitative Data:
    • Interviewing: Develop a detailed interview guide to ensure consistency and focus.
    • Ethnography: Immerse oneself in the organizational culture to observe and document behaviors.
  • Quantitative Data:
    • Survey Design: Create a well-structured survey with clear and concise questions.
    • Sampling: Use a stratified random sampling technique to ensure a representative sample.

Data Analysis:

  • Qualitative Data:
    • Thematic Analysis: Identify and categorize themes within the interview transcripts and field notes.
    • Content Analysis: Analyze textual data to extract patterns and meanings.
  • Quantitative Data:
    • Statistical Analysis: Use statistical software (e.g., SPSS, Stata) to analyze survey data.
    • Regression Analysis: Examine the relationship between variables and identify the factors that influence headquarters’ attention to peripheral subsidiaries.

Potential Challenges and Mitigation Strategies

  • Language and Cultural Barriers: Use experienced translators and interpreters to ensure accurate communication and data collection.
  • Access to Data: Negotiate access to relevant data and information with participating organizations.
  • Respondent Bias: Implement measures to minimize bias, such as ensuring anonymity and confidentiality.
  • Generalizability: Consider the generalizability of findings to other contexts and industries.

By addressing these challenges and employing rigorous research methods, this study can contribute to a deeper understanding of how MNCs can effectively leverage the innovative potential of their peripheral subsidiaries.

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