Create a written strategic communications plan for the professional communication challenge or opportunity of your choice. Your plan should include the following components and may be written in a professional report format. See the formatting requirements for additional information. 1. Description a) What is your challenge or opportunity? b) Why is this professionally important to you? 2. Goal a) What goal or outcome do you want to achieve with this communication?
i. Is it clear, concise, and actionable? 3. Audience a) Who is your target audience? i. What are the professional positions of the audience members? ii. What demographic characteristics will the audience comprise? iii. What is your relationship to the audience? iv. What background knowledge and expertise does the audience have? v. What does the audience know, feel about, and expect concerning this communication? vi. What preconceptions or biases do you possess that might prevent you from building rapport with your audience? b) What information is available about your audience? i. What research/sources will you use to obtain information about the audience? ii. What conclusions have you been able to draw about the audience? c) What tone will you use to convey your message?
i. Is the setting casual or formal? ii. Is the communication personal or impersonal? 4. Key Message a) What is the primary message you must convey to your audience? i. Is the message compelling and memorable? ii. Is the message clear and concise? iii. Is the message aligned with your audienceâs goals and needs?
- Supporting Points a) What three to four points, reasons, or justifications support your message? i. What research/sources will you use to obtain facts/data
- about your message? 6. Channel Selection a) What communication style will you employ (Tell/Sell or Consult/Join), and why? b) What channel(s) will you use to
- deliver your message, and why will they be the most effective? c) What purpose is served by each channel you have selected? 7. Action Request a) Is your call
to action you are making to your audience clear, concise, and easily actionable?
Sample Solution
He works through his own insidiousness, which torment all men, trying to bring himself and the entire of society out of debasement, despising the need inside people for appreciation and approval from others. Completely discontent with his ebb and flow state Rousseau endeavors to discover a solution for his wiped out society. I will contend that what Rousseau really aches for is to come back to the guiltlessness of adolescence, the most joyful state he can envision, yet knows this is unimaginable. Perceiving this he accommodates himself by sketching out a future involving portions of the two his over a significant time span self and a general public working with both love de sois-image and love propre. Rousseau plots what he accepts to have been people characteristic state as an ancient presence persuaded distinctly by the most fundamental of requirements. Rousseau composes that what recognizes the human from every other creature is his ability for perfectibility and says, It would be miserable for us to be compelled to agree that this unmistakable staff, which is practically unlimited, is the wellspring of the considerable number of mishaps of man, that it is the thing that pulls him by the intensity of break of this unique condition in which he would course through tranquil and blameless days, that with the section of hundreds of years it is the thing that incubates his edification and his mistakes, his indecencies and his ethics, and makes him finally a dictator over himself and nature. (Rousseau 187). While trying to consummate himself man left the condition of nature unwittingly adulterating himself. Rousseau doesn’t estimate that those in the condition of nature were acceptable or moral people. They were people without an implicit agreement hence had no origination of ethics or of good and malevolence. Those in the condition of nature despite everything kept their best interests in mind however couldn’t do so vindictively. Rousseau depicts these individuals as normally guiltless similarly he comprehended youngsters to be. A newborn child, having no feeling of right or wrong can’t carry on of resentment. >
He works through his own insidiousness, which torment all men, trying to bring himself and the entire of society out of debasement, despising the need inside people for appreciation and approval from others. Completely discontent with his ebb and flow state Rousseau endeavors to discover a solution for his wiped out society. I will contend that what Rousseau really aches for is to come back to the guiltlessness of adolescence, the most joyful state he can envision, yet knows this is unimaginable. Perceiving this he accommodates himself by sketching out a future involving portions of the two his over a significant time span self and a general public working with both love de sois-image and love propre. Rousseau plots what he accepts to have been people characteristic state as an ancient presence persuaded distinctly by the most fundamental of requirements. Rousseau composes that what recognizes the human from every other creature is his ability for perfectibility and says, It would be miserable for us to be compelled to agree that this unmistakable staff, which is practically unlimited, is the wellspring of the considerable number of mishaps of man, that it is the thing that pulls him by the intensity of break of this unique condition in which he would course through tranquil and blameless days, that with the section of hundreds of years it is the thing that incubates his edification and his mistakes, his indecencies and his ethics, and makes him finally a dictator over himself and nature. (Rousseau 187). While trying to consummate himself man left the condition of nature unwittingly adulterating himself. Rousseau doesn’t estimate that those in the condition of nature were acceptable or moral people. They were people without an implicit agreement hence had no origination of ethics or of good and malevolence. Those in the condition of nature despite everything kept their best interests in mind however couldn’t do so vindictively. Rousseau depicts these individuals as normally guiltless similarly he comprehended youngsters to be. A newborn child, having no feeling of right or wrong can’t carry on of resentment. >
