Find a Web site that has an “About Us” section or a “Press Release” section.

Write a three to four (3-4) page paper addressing the following:

•    Identify the Web site, the sender, and perceived receiver.

•    Analyze the integrated business communication.

•    Assess the media richness of the section.

•    Describe how the message is framed.

•    Identify opinion leaders.

•    Make recommendations for improving word choice.

The format of the paper is to be as follows:

•    Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format. Microsoft Word document.

•    Use headers for each of the subjects being covered, followed by your response.

•    In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course title, and the date.

Note: You will be graded on the quality of your answers, the logic/organization of the report, your language skills, and your writing skills.