This portfolio work project, a social media plan and PowerPoint presentation, will help you demonstrate competency in developing effective social media plans that build awareness, customer relationships, and customer loyalty.
Scenario
For this assignment, choose either Option 1 or Option 2. You do not need to do both. You will apply one of these scenarios in the Requirements below. Both options will be graded using the same scoring guide.
Option 1
You are an owner of Spokinâ Wheels, a locally owned bicycle shop with two locations. While your original location has been in business for several years, your second location has only been open a few months. The bicycle shops sell new and previously owned major brand bicycles. The shops also provide repairs, offer a small line of bicycle accessories and clothing, and organize group rides on Sunday mornings. You and your business partner both want to have a solid social media plan in place to grow the shops.
Option 2
If you chose Option 2 for the Unit 3 assignment, use the same business for this assignment, or select a different business. Note that it is recommended that you use the same business for each assignment in this course, using the following criteria for your selection:
The company fits the assignment requirements.
You can complete your assignment without disclosing confidential company information.
Contact your instructor with questions.
Your Role
Option 1
You are one of two owners of Spokinâ Wheels. Your background is primarily in marketing. Your business partnerâs background is in operations. While she is focused on making the internal customer-facing processes as efficient as possible, you are working on writing the social media plan.
Option 2
Your boss, a director, has tasked you with creating a social media plan. He is relying on you to prepare an analysis that can be presented to the executive team of the company. You completed a special project for him a few months ago that went very well. You are pleased to have received this new assignment.
Develop a social media plan and a PowerPoint presentation of your plan for your selected company. At a minimum, address the following elements:
Analyze customer segmentation characteristics.
Develop two personas to portray your companyâs customers based upon that analysis.
Analyze appropriate social media platforms for developed personas.
Analyze at least two platforms that will be most effective for the personas you developed. Describe why you think they will be effective.
Analyze at least two platforms that are not likely to be effective for this niche customer. Describe why you think they would not be effective.
Develop a social media plan based upon the personas and platforms selected. Respond to the following:
What platforms will your company use to drive traffic to your website?
What will customers be able to do once they are on your website?
How will these platforms engage with the customer?
What challenges do you anticipate in implementing your social media strategy? How will you overcome those challenges?
Sample Solution
Banking emergencies set off advancement of guidelines to defend the framework. Homegrown and worldwide financial guidelines were initiated and changed over the long run to reinforce administrative and administrative systems since dangerous financial methodology were ascribed to the monetary crunches (Bertus, Jahera and Yosat, 2007). In particular, the essential job of banks required guideline and oversight of capital, risk the executives, arrangements for liquidity, preconditions for credit and rent relinquishments, procedures for interior control, exposure necessities and ability of the board staff among others (Abdallah, 2015, Murphy, 2015). This paper looks at the banking administrative and market structure of the Ghanaian economy and utilizes SWOT investigation to examine the framework. Conversation of current realities and issues Ghanaian financial business started in 1888 with the Mailing station Reserve funds Bank. The main business and unfamiliar possessed bank, Bank of English West Africa, presently Standard Contracted Bank was laid out in 1896. The subsequent business and unfamiliar possessed bank, Barclays Bank was laid out in 1925. The national bank was laid out in 1953 to deal with the Ghanaian money yet was subsequently parted into Bank of Ghana and Ghana Business Bank when the nation accomplished autonomy in 1957. State-claimed banks were subsequently organized by regulation to expand the arrangement of banking administrations (Akomea and Adusei, 2013; Osakunor, 2009). Ghanaian financial framework Banks overwhelm the Ghanaian monetary area representing 85.1% of monetary area exercises as at September 2016 (Ackah and Asiamah, 2014; Swamp, 2016). There were 30 saves money with 1,173 branch-network including the national bank and 29 widespread banks of which 15 are unfamiliar possessed. There were 139 rustic and local area saves money with ARB Pinnacle Bank as the controller. Bank of Ghana is vested with the preeminent power over bank and non-bank related issues to safeguard contributors and guarantee a productive financial framework to stim>
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Banking emergencies set off advancement of guidelines to defend the framework. Homegrown and worldwide financial guidelines were initiated and changed over the long run to reinforce administrative and administrative systems since dangerous financial methodology were ascribed to the monetary crunches (Bertus, Jahera and Yosat, 2007). In particular, the essential job of banks required guideline and oversight of capital, risk the executives, arrangements for liquidity, preconditions for credit and rent relinquishments, procedures for interior control, exposure necessities and ability of the board staff among others (Abdallah, 2015, Murphy, 2015). This paper looks at the banking administrative and market structure of the Ghanaian economy and utilizes SWOT investigation to examine the framework. Conversation of current realities and issues Ghanaian financial business started in 1888 with the Mailing station Reserve funds Bank. The main business and unfamiliar possessed bank, Bank of English West Africa, presently Standard Contracted Bank was laid out in 1896. The subsequent business and unfamiliar possessed bank, Barclays Bank was laid out in 1925. The national bank was laid out in 1953 to deal with the Ghanaian money yet was subsequently parted into Bank of Ghana and Ghana Business Bank when the nation accomplished autonomy in 1957. State-claimed banks were subsequently organized by regulation to expand the arrangement of banking administrations (Akomea and Adusei, 2013; Osakunor, 2009). Ghanaian financial framework Banks overwhelm the Ghanaian monetary area representing 85.1% of monetary area exercises as at September 2016 (Ackah and Asiamah, 2014; Swamp, 2016). There were 30 saves money with 1,173 branch-network including the national bank and 29 widespread banks of which 15 are unfamiliar possessed. There were 139 rustic and local area saves money with ARB Pinnacle Bank as the controller. Bank of Ghana is vested with the preeminent power over bank and non-bank related issues to safeguard contributors and guarantee a productive financial framework to stim>
