Sephora’s Marketing Plan During COVID-19

Posted on April 29, 2021

This should be a 2 page single-spaced paper report on ONE of two general topics:   1) A report on a retailer. Such as Amazon or Sephora. This could include merchandise, purchasing, pricing, locations (if applicable), promotion, etc. See chapter titles in book for ideas of what to focus on in research, but what is the merchandising, location, promotion, pricing strategies, etc.,etc.  OR 2) A major trend in retailing. This could include brick-and-mortar vs online showrooming/cannibalization, reconfiguring/augmenting of lifestyle centers like Partridge Creek (Google it), consumers searching for prices on smartphones while shopping in stores, COVID retail shopping trends, etc., etc., as examples. Choose ONE of these two topics and simply write a 2 single spaced page paper. Pretend as if your MANAGER asks for a BRIEF report, that is the type of writing you are going to be doing as professionals. I’m not too concerned about citing, just a few, APA style or whatever is fine, just as long as it is consistent