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Choose ONE of the following product categories. Each category has a product and its own 2 main competitors.

Product Categories & Brands:
Category 1: Under Armour Athletic Footwear – HOVR Mach 5 Running Shoes (Specific Color: e.g., “Black/White”)

Nike: Revolution 6 Running Shoe

Adidas: Adizero Adios Pro 3 Running Shoes

Your task is to develop a report that evaluates these 3 points:

  1. Introduction & Market Analysis.
  • Market Overview: Provide a data overview of the chosen product category (Athletic Footwear global market). Include the following: o Total market volume (units or $) year-over-year growth rate. Mention your source.
    o 3 brands global Market share (%). Mention your source.
    o If you can find it, Sales volume (units or $) or revenue. Mention your source.
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Sample Answer

 

 

 

 

Report: Competitive Market Analysis – Athletic Footwear

1. Introduction & Market Analysis

Market Overview: Athletic Footwear

The global athletic footwear market is a dynamic and expansive sector, driven by factors such as increasing health consciousness, rising disposable incomes, and the growing popularity of sports and fitness activities.

  • Total Market Volume and Growth:
    • According to Statista, the global sports footwear market was valued at approximately $138.97 billion in 2023. It is projected to grow at a CAGR of roughly 4.13% from 2024 to 2028. This reflects consistent year-over-year growth, driven by evolving consumer preferences and technological advancements in footwear design.
    • Source: Statista (Global sports footwear market – statistics & facts)
  • Global Market Share (Approximate):
    • Nike: Holds the largest market share, estimated to be around 40%.
    • Adidas: Holds a significant portion of the market, estimated to be around 20-25%.
    • Under Armour: Holds a smaller, yet notable share, estimated to be around 3-5%.
    • Please note: Market share percentages can vary based on the specific region and research firm providing the data. These are broad global estimations.

Full Answer Section

 

 

 

 

    • Sources: Various market research reports, including those from Statista, and industry analysis from sources like S&P Global.
  • Sales Volume/Revenue (Approximate):
    • Nike: In fiscal year 2023, Nike reported revenues of approximately $51.2 billion. A large portion of this revenue is generated from footwear sales.
    • Adidas: In fiscal year 2023, Adidas reported revenues of approximately €21.4 billion. Footwear contributes substantially to this figure.
    • Under Armour: In fiscal year 2023, Under Armour reported revenues of approximately $5.9 billion. Footwear is a contributing, but smaller, portion of their total revenue.
    • Sources: Company financial reports (Nike, Adidas, Under Armour).

Key Market Trends:

  • Technological Innovation: Brands are continuously investing in research and development to create advanced footwear technologies, such as improved cushioning, energy return, and breathability.
  • Sustainability: Consumers are increasingly demanding sustainable products, leading brands to adopt eco-friendly materials and manufacturing processes.
  • E-commerce Growth: Online sales are a significant driver of growth in the athletic footwear market, providing consumers with greater convenience and access to a wider range of products.
  • Athleisure Trend: The blurring of lines between athletic and casual wear has fueled demand for versatile footwear that can be worn for both sports and everyday activities.

Product Focus:

  • Under Armour HOVR Mach 5 (Black/White): A daily trainer designed for a balance of cushioning and responsiveness.
  • Nike Revolution 6: An entry-level running shoe focused on comfort and affordability.
  • Adidas Adizero Adios Pro 3: A high-performance racing shoe designed for elite runners.

This market analysis provides a foundational understanding of the competitive landscape for athletic footwear, setting the stage for a deeper evaluation of the specific products in question.

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