ifestyles they lead. This could be from a single mother to a student, which shows that blogging can appeal to all ages and bring new openings to all women. Therefore, by Pretty Little Thing using these women to promote their brand they are encouraging and empowering these women to carry on doing what they do and showing society that women can be independent and powerful, especially through fashion. Overall, social media has allowed brands like Pretty Little Thing to develop and make the brand exactly what they wanted it to be. Social media has also given high-street brands a opportunity to open up the fashion industry to a different kind of person. This person is a realistic perception of your everyday girl no matter what your views, sexuality or body type. Furthermore, bloggers and social media influencers have shown a whole new side to the brand as they allow the brand to capture the wants and needs of their target audience directly through what sells and what is seen as popular from these bloggers’ promotions and advertisements. CHAPTER 4: Conclusion. To conclude, social media has many different effects on the fashion industry in many different areas. New media will continue to revolutionise and benefit the industry. In my research for of social media platforms it has become evident that at this current time, it plays a massive role in marketing and consumer culture, the views on body image and the importance of bloggers, influencers and celebrities. Mostly it is all positive that has come from the use of social media in the industry, some include t>