Preliminary Research Topic

Posted on May 30, 2018 Updated on May 30, 2018

the Research Topic is :

To Investigate consumer brand behavior in terms of exposure sales promotion campaigns

I need from you to: 

1. identify Problem  and significance of the project.

( The problem that the project will address and its significance has been thoroughly researched and has been well articulated.)

2. Preliminary Literature Review & other evidence:  Summary of at least 2 scholarly articles is included that is relevant to the topic. Each summary is at least half a page long.

3.    Defining the research question(s)

The objectives follow logically from the questions and are clearly stated

……

this assignment should not be longer than 2 and half pages

the project  concept will talk about

Brand Switching
Promotion Mix and Brand Switching
Promotion Mix and Brand Switching Behaviour
Elements of promotional Mix
Sale promotion techniques
Developing the sales promotion program
Evaluating sales promotion effectiveness
Problems of sales promotion
Liability and limits of sales promotion