Apart from B2C, there exists large B2B players that provide Robo-advisory platforms to Banks, Wealth Managers, Insurance firms and other professional players in the industry. They use sophisticated algorithms for goal based investing and efficient financial planning. Some firms capitalising on Machine Learning technology, provide more innovative building block complimenting the platform. Benefits of Robo Advisory Services: • Minimal human error -Leaving a “robot” to manage your money and investments might feel uncomfortable initially. But a lack of unintended errors that come with being human is one of its biggest benefits. There’s no panicking and selling off a stock too early and no messy emotions that can get in the way of long-term financial growth. • Lower fees – The cost of an automated adviser is typically less than what you’d pay for a human one. • No awkwardness – If you’ve ever been in the uncomfortable situation of not getting along with your financial adviser, you’ll appreciate this benefit. Turns out, robots don’t mind being fired when it’s not a suitable match. Drawbacks of Robo Advisory Services: • Automated advisers can’t get to know you- Even the most sophisticated computer algorithm is still an algorithm. It can’t sit down with you, it can’t explain things to you and it certainly can’t listen to your dreams about the future. • Robo-advisors can’t handle complex portfolios- These advisers aren’t best for overly complicated portfolios. The rule of thumb is that assets of six figures or more need the human touch. • You might find it difficult to lose control- You’re always in control of your finances technically, but you might not be ready to hand over the reigns of your portfolio to a robot. If you prefer a more hands-on approach to digital guidance, a robo-advisor might not be a great fit.>