Thought leadership is a type of content marketing where you tap into the talent, experience, and passion inside a business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic. Thought leaders become the trusted sources who move and inspire people with innovative ideas, turn ideas into reality, and know and show how to replicate their success. Over time, they create a dedicated group of friends, fans, and followers to help them replicate and scale their ideas into sustainable change not just in one company but in an industry, niche, or across an entire ecosystem.

For your Assignment, you will demonstrate your thought leadership by discussing personalized marketing and sales tools:

Answer the followings (minimum 300 words, combine 1 to 4)

1. Discuss the central role that customer relationships play in creating sales for the organization.
2. Discuss the importance of the customer value chain.
3. Discuss why managers need to ensure that resources are allocated in a way that both sales and marketing are able to achieve their objectives.
4. Discuss your understanding of how managing the sales funnel requires sales, marketing, and senior managers to have an open dialogue.

Sample Solution

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