You are interviewing for a position as the director of strategic planning for a Fortune Global 500 company. To prepare for the interview, you research the
company to understand its business and customer base. You want to be able to recommend tangible strategies the company can use to improve its market
share or revenue. So, you decide to delve a little deeper into the companyâs vision and long-term strategic goals and identify some obstacles the company
may face in reaching these goals.
First, choose a Fortune Global 500 company from the following list.
Deutsche Bank AG
Toyota Motor Corp.
United Parcel Service Inc.
Use the Company & Industry Information section of the MBA Library Research Guide the companyâs website, and other resources to learn more about your
Then, write a journal to describe the background and basic business information related to the company. Specifically, you must address the following rubric
Provide a brief company overview. Identify the companyâs global headquarters and the primary products and services it offers.
Describe the companyâs customer base. Does the company primarily serve businesses or individuals? Explain how.
Using events from the past year, identify at least one obstacle the company is currently facing or might face in the future that could impact its success.
Explain how this obstacle might impact its revenue or market share.
Guidelines for Submission
Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to
APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
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