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Obtain the published accounts or financial statements of a sport facility business, such as a stadium, arena, municipal swimming pool, or local community club. Provide a summary of the financial information presented in these documents. Based on your understanding of accounting and finance, use the financial statements to explain the financial situation of the facility and project the trend of financial success or failure over the next five years. Defend your analysis with supporting details from the financial data.

Additionally, identify three areas of the sport facility business where financial skills are critical for effective management. For each area, propose key questions sport facility managers should ask themselves regarding their financial expertise and the impact of their financial skills on the facility’s performance.

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Hypothetical Scenario: Analysis of “Community Sportsplex” Financial Statements

Let’s assume you have obtained the Income Statement and Balance Sheet for “Community Sportsplex,” a municipal multi-purpose sports facility, for the past two fiscal years (2023 and 2024).

Hypothetical Summary of Financial Information:

Income Statement:

Item Fiscal Year 2023 Fiscal Year 2024 Change (%)
Revenue:
Facility Rentals $800,000 $850,000 +6.25%
Membership Fees $500,000 $525,000 +5.00%
Program Fees (Lessons, etc.) $300,000 $315,000 +5.00%
Concessions & Merchandise $150,000 $160,000 +6.67%
Total Revenue $1,750,000 $1,850,000 +5.71%
Operating Expenses:
Salaries & Wages $600,000 $630,000 +5.00%
Utilities $150,000 $165,000 +10.00%
Maintenance & Repairs $100,000 $110,000 +10.00%
Marketing & Advertising $50,000 $60,000 +20.00%
Insurance $75,000 $80,000 +6.67%
Total Operating Expenses $975,000 $1,045,000 +7.18%
Operating Income $775,000 $805,000 +3.87%
Interest Expense $50,000 $45,000 -10.00%
Net Income $725,000 $760,000 +4.83%

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Balance Sheet (as of December 31st):

Item Fiscal Year 2023 Fiscal Year 2024 Change (%)
Assets:
Current Assets:
Cash $150,000 $180,000 +20.00%
Accounts Receivable $75,000 $80,000 +6.67%
Inventory $25,000 $27,000 +8.00%
Total Current Assets $250,000 $287,000 +14.80%
Non-Current Assets:
Property, Plant & Equipment (Net) $5,000,000 $4,950,000 -1.00%
Total Assets $5,250,000 $5,237,000 -0.25%
Liabilities & Equity:
Current Liabilities:
Accounts Payable $50,000 $55,000 +10.00%
Short-Term Debt $25,000 $20,000 -20.00%
Total Current Liabilities $75,000 $75,000 0.00%
Non-Current Liabilities:
Long-Term Debt $1,000,000 $950,000 -5.00%
Total Liabilities $1,075,000 $1,025,000 -4.65%
Equity:
Retained Earnings $4,175,000 $4,212,000 +0.89%
Total Equity $4,175,000 $4,212,000 +0.89%
Total Liabilities & Equity $5,250,000 $5,237,000 -0.25%

Explanation of the Financial Situation:

Based on the hypothetical financial statements:

  • Revenue Growth: Community Sportsplex experienced a healthy 5.71% growth in total revenue from 2023 to 2024, indicating increasing demand for its facilities and programs. All major revenue streams contributed to this growth.
  • Expense Management: While total operating expenses increased by 7.18%, this growth rate slightly outpaced revenue growth, leading to a smaller percentage increase in operating income (3.87%). Increased spending on utilities and marketing were significant contributors.
  • Profitability: Net income saw a solid increase of 4.83%, suggesting that despite rising operating costs, the facility remains profitable.
  • Liquidity: The increase in total current assets (14.80%), particularly cash, indicates improved short-term liquidity, suggesting the facility has a better ability to meet its immediate obligations.
  • Solvency: Total liabilities decreased by 4.65%, primarily due to a reduction in long-term and short-term debt. This indicates improved solvency and a lower risk of financial distress in the long run.
  • Asset Management: Total assets remained relatively stable, with a slight decrease due to depreciation of property, plant, and equipment. This suggests no significant new asset acquisitions during the period.
  • Equity: Retained earnings increased, reflecting the profitability of the facility.

Projected Trend of Financial Success or Failure Over the Next Five Years:

To project future trends, we need to make assumptions based on the current data and potential influencing factors:

  • Assumption 1: Continued Revenue Growth: Assuming a conservative average revenue growth rate of 5% per year, driven by population growth in the community and successful marketing efforts.
  • Assumption 2: Moderate Expense Growth: Assuming operating expenses continue to grow at an average rate of 6% per year, reflecting potential increases in wages, utilities, and maintenance.
  • Assumption 3: Stable Debt Management: Assuming the facility continues to manage its debt effectively, with gradual repayments.
  • Assumption 4: No Major Capital Expenditures: Assuming no significant new facility expansions or major equipment replacements are planned in the next five years.

Based on these assumptions:

Item 2024 2025 (Projected) 2026 (Projected) 2027 (Projected) 2028 (Projected) 2029 (Projected)
Total Revenue $1,850,000 $1,942,500 $2,039,625 $2,141,606 $2,248,686 $2,361,120
Total Operating Expenses $1,045,000 $1,107,700 $1,174,162 $1,244,612 $1,319,289 $1,398,446
Operating Income $805,000 $834,800 $865,463 $896,994 $929,397 $962,674
Net Income (Approximation) $760,000 $790,000 $820,000 $850,000 $880,000 $910,000

Defending the Analysis:

The projection suggests a trend of continued financial success for Community Sportsplex. The consistent revenue growth, even outpacing expense growth in the later years of the projection, indicates increasing demand and a strong market position. Stable debt management further strengthens the financial health of the facility.

However, several factors could influence this trend:

  • Competition: The emergence of new competing facilities could impact revenue growth.
  • Economic Downturn: A recession could reduce membership and rental income.
  • Increased Operating Costs: Unexpected increases in utility costs, insurance premiums, or maintenance expenses could erode profitability.
  • Need for Capital Expenditures: If the facility requires significant upgrades or replacements in the next five years, this could significantly impact its cash flow and profitability.
  • Community Demographics: Changes in the community’s population or interests could affect participation rates.

Therefore, while the current trajectory appears positive, proactive financial management and monitoring of these external and internal factors are crucial.

Three Critical Areas for Financial Skills in Sport Facility Management:

  1. Revenue Management and Pricing:

    • Key Questions Managers Should Ask:
      • Do we fully understand the price elasticity of demand for our various offerings (rentals, memberships, programs)?
      • Are our pricing strategies optimized to maximize revenue without deterring participation?
      • Are we effectively tracking revenue generation by different segments (e.g., individual members, teams, event organizers)?
      • Do we have dynamic pricing strategies in place to capitalize on peak demand periods?
      • Are we accurately forecasting revenue and identifying potential shortfalls or opportunities?
      • Impact of Financial Skills: Strong financial skills enable managers to analyze revenue data, understand cost structures, implement effective pricing strategies, forecast accurately, and identify opportunities for revenue growth through targeted promotions or new offerings. Poor financial skills can lead to underpricing, missed revenue opportunities, and inaccurate budgeting.
  2. Expense Control and Budgeting:

    • Key Questions Managers Should Ask:
      • Do we have a detailed and realistic budget that aligns with our strategic goals?
      • Are we effectively tracking and controlling all operating expenses?
      • Are we identifying and implementing cost-saving measures without compromising the quality of the facility or services?
      • Are we regularly analyzing variances between budgeted and actual expenses to identify areas of concern or efficiency?
      • Do we have a clear understanding of our fixed and variable costs and their impact on profitability at different activity levels?
      • Impact of Financial Skills: Proficient financial skills allow managers to develop realistic budgets, implement cost control measures, analyze spending patterns, and make informed decisions about resource allocation. Weak financial skills can result in overspending, budget deficits, and inefficient operations.
  3. Capital Investment and Financing:

    • Key Questions Managers Should Ask:
      • What are our long-term capital needs for facility upgrades, expansions, or new equipment?
      • Have we conducted thorough financial feasibility studies for potential capital projects, including return on investment (ROI) analysis?
      • What are the most appropriate financing options for our capital projects (e.g., debt, equity, grants, municipal bonds)?
      • Do we have the financial expertise to evaluate different financing options and negotiate favorable terms?
      • Are we effectively managing our debt obligations and ensuring long-term financial sustainability?
      • Impact of Financial Skills: Strong financial acumen is crucial for making sound capital investment decisions, securing appropriate financing, and managing debt effectively. Poor financial skills can lead to ill-advised investments, unsustainable debt burdens, and missed opportunities for growth and improvement.

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