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As you prepare your final Business Idea analysis, identify your key stakeholders and their interests? How do you and your proposed venture provide value to them?

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Therefore, this article provides support for the research question in assessing how conceptions of race and beauty are formed and related. Davis, S. Dawnavan, Tracy Sbrocco, Angela Odoms-Young and Dionne M. Smith. 2010. “Attractiveness in African American and Caucasian Women: Is Beauty in the Eyes of the Observer?” Eating Behaviours, 11(1): 25-32. This article seeks to analyze the relation and effect body size, race, and dress attire has on notions of attractiveness. The researches hypothesize that African American women may not internalize the Western conceptions and standards of beauty and attractiveness compared to Caucasian Americans. The study conducted included 160 participants (80 African American; 80 Caucasian American) which were recruited from newspaper advertisements, churches, and community-based organization in Washington DC. The Model Rating Task (MRT) was used in this study to measure the height and weight of the participants. Results show that 81.7% of the participants that were underweight and normal weight were Caucasian women, whereas 69.0% of the participants that were overweight and obese were African women. Both groups shared similar conceptions of attractiveness. Contrary to the hypothesis, African American women viewed thinner and slimmer girls as more attractive, thus, had embodied the Western ultra-thin body norm. Interestingly, both Caucasian and black women defined darker skin complexion as more attractive but only when the woman is skinny. The study concludes that African Americans definition of attractiveness, in the past defined as having curvy hips that expresses their femininity more, have sta>

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