Scenario
You have made ice cream that has been shared with family, friends, and members of your community, and these individuals have continuously shared how wonderful your ice cream is, and you should open your own shop. Therefore, you have decided to open an ice cream shop and move your home-based business into a storefront. Recently, you met with SBA National, a non-profit that focuses on helping entrepreneurs start their businesses with funding and guidance. The non-profit also hosts a business pitch competition for anyone who is a client. One of the requirements of the SBA business pitch competition is that each participant must create a memo about how an entrepreneurial mindset can be used to start a business.
Instructions
Create a memo outlining how you plan to use the entrepreneurial mindset for your business. Research the entrepreneurial mindset and discuss the following in the memo:
Describe what aspects of the entrepreneurial mindset can be used in a business.
Outline how you would use those aspects described in your ice cream shop
Provide your recommendation from your research on how the entrepreneurial mindset can be beneficial in opening your ice cream shop.
Provide attribution for credible sources.
Sample Answer
Memo: Entrepreneurial Mindset for My Ice Cream Shop
To: Myself From: [Your Name] Date: July 5, 2024 Subject: Entrepreneurial Mindset for Ice Cream Shop
This memo outlines how I plan to leverage the entrepreneurial mindset to successfully launch and grow my ice cream shop.
Key Entrepreneurial Mindset Aspects:
- Innovation:
- Application: I will constantly explore innovative flavors, combining unique ingredients and experimenting with new techniques (e.g., liquid nitrogen ice cream, unique flavor combinations). I will also explore creative marketing strategies, such as social media campaigns, local partnerships, and unique customer loyalty programs.
- Risk Tolerance:
- Application: Opening a business inherently involves risk. I will carefully assess potential risks, such as market competition, economic downturns, and operational challenges. However, I will embrace calculated risks, such as introducing new product lines or expanding to new locations, while maintaining a safety net to mitigate potential losses.
- Proactiveness:
- Application: I will proactively identify market opportunities, such as catering events, seasonal specials, and collaborations with local businesses. I will actively seek feedback from customers and adapt my offerings based on their preferences.
- Resourcefulness:
- Application: I will leverage available resources effectively, such as utilizing local suppliers for ingredients, exploring cost-effective marketing strategies, and seeking mentorship from experienced entrepreneurs.
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