Here is a link to two documentaries below for your viewing. Each documentary
discusses the way that media (in conjunction with our other socialization agents)
actively work to socialize our ideas about masculinity and femininity.
In this paper you are required to write a reflection on the ideas presented.
- The Mask You Live In:
- Killing Us Softly 4 – Advertising’s Image of Women:
Bothe videos can be found in SLATE (in Content, click on the Assessment folder, then
open Assignments, then Assignment 1
Reflect on both films using the following questions as your guide No more than 4 pages
(excluding cover and bibliography pages)
According to your socialization lecture, how are we socialized into behaviours? What
does it mean in our society to be masculine or feminine? How does media work to
socialize these ides? Do you think media reflects or creates ideas surrounding
masculinity and femininity? Why is this type of socialization problematic? or even
dangerous in some circumstances? What are some of the differences in how
masculinity and femininity are portrayed based on race?
Lastly, reflect on your own gender socialization. Do you fall into these ideas of
masculine or feminine? How were you socialized into your gender? Provide examples.
Answer the following questions. - How are women portrayed as objects in magazine advertising? What are some
common stereotypes of women that are used in the media? (3 marks) - What are some of the potential effects (physical, emotional, mental) on girls and
women of trying to live up to our cultureâs ideal image of beauty and femininity? (3
marks) - What stories do the media tell us about men and masculinity? According to the
media, what does it mean to be a man? (3 marks) - What impact does advertising have on the way that women are treated in society by
both men and women? (3 marks)
Sample Solution
nteraction with brand (Zarantonello and Schmitt, 2010; Valenico, 2005; Barkus et al., 2009, Keller, 2003). In any case, past scientists have not characterized them as the fundamental component of client experience. Writing Survey Item: The course of client experience makes a connection between the client and the item, and consequently enhances the item (Chen and Lin, 2015). Zaichkowsky (1985) believes that inborn requirements, values and interest are the fundamental drivers of client’s acquisition of an item which are for individual significance. In this way, when shoppers participate in the acquisition of an item it implies it implies they understand what they are searching for in the item. On this, Dhar and Wertenbroch, (2000); Batra and Ahtola, (1990); Park et al., (1986); Voss et al., (2003); Assael (2006) and Mittal, (1990) make sense of that while encountering the item purchaser doesn’t just investigate the utilitarian qualities yet in addition gluttonous qualities that an item can bring for her/him. Where ‘utilitarian’ alludes to the everyday exhibition of the item to the customer and ‘gluttonous’ alludes to the pleasurable impact of the item, or the exact part of the item or the signs that gives tangible joy, assortment, or potentially mental feeling. Additionally, it ought to be noticed that experience experienced by buyers with item, either utilitarian or libertine, fills in as a contribution to the item evoked full of feeling experience (Mano and Oliver, 1993). This has hence driven advertisers to build their anxiety towards understanding post buy process and its tendency of effect, while the term ‘influence’ is viewed as an umbrella for a progression of additional specific mental cycles, for example, feelings, temperaments and perspectives which further uncovered a shopper’s idea towards the utilization of an item (Bagozzi et al., 1999). Brand: going by Zarantonello and Schmitt (2010) it was noticed that customers look for brands that gives them encounters which are one of a kind and critical. This is likewise connected with taking care of remotely produced needs as well as spots them in a gathering or job and could additionally get together with inside created needs (Sreedhar and Singh 2006). Thus this implies that the brand accomplices the buyer, makes a personality inside the purchaser that can be relied upon and shapes some kind of close to home security which is been assembled and consequently makes marked networks (Schmitt and Rogers 2008). Barkus and others (2009) likewise in accordance with Fournier’s (1998) declarations conceptualized brand insight to incorporate sensations, feeling>
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nteraction with brand (Zarantonello and Schmitt, 2010; Valenico, 2005; Barkus et al., 2009, Keller, 2003). In any case, past scientists have not characterized them as the fundamental component of client experience. Writing Survey Item: The course of client experience makes a connection between the client and the item, and consequently enhances the item (Chen and Lin, 2015). Zaichkowsky (1985) believes that inborn requirements, values and interest are the fundamental drivers of client’s acquisition of an item which are for individual significance. In this way, when shoppers participate in the acquisition of an item it implies it implies they understand what they are searching for in the item. On this, Dhar and Wertenbroch, (2000); Batra and Ahtola, (1990); Park et al., (1986); Voss et al., (2003); Assael (2006) and Mittal, (1990) make sense of that while encountering the item purchaser doesn’t just investigate the utilitarian qualities yet in addition gluttonous qualities that an item can bring for her/him. Where ‘utilitarian’ alludes to the everyday exhibition of the item to the customer and ‘gluttonous’ alludes to the pleasurable impact of the item, or the exact part of the item or the signs that gives tangible joy, assortment, or potentially mental feeling. Additionally, it ought to be noticed that experience experienced by buyers with item, either utilitarian or libertine, fills in as a contribution to the item evoked full of feeling experience (Mano and Oliver, 1993). This has hence driven advertisers to build their anxiety towards understanding post buy process and its tendency of effect, while the term ‘influence’ is viewed as an umbrella for a progression of additional specific mental cycles, for example, feelings, temperaments and perspectives which further uncovered a shopper’s idea towards the utilization of an item (Bagozzi et al., 1999). Brand: going by Zarantonello and Schmitt (2010) it was noticed that customers look for brands that gives them encounters which are one of a kind and critical. This is likewise connected with taking care of remotely produced needs as well as spots them in a gathering or job and could additionally get together with inside created needs (Sreedhar and Singh 2006). Thus this implies that the brand accomplices the buyer, makes a personality inside the purchaser that can be relied upon and shapes some kind of close to home security which is been assembled and consequently makes marked networks (Schmitt and Rogers 2008). Barkus and others (2009) likewise in accordance with Fournier’s (1998) declarations conceptualized brand insight to incorporate sensations, feeling>
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