Mc Donald’s Marketing Strategy Assignment
Chapter One: Introduction
With the change in time came great innovations, and with great innovations came undeniable freedom. There was a time when the fast-food industry reigned supreme in the lives of people, particularly teenagers and young adults (Hearst et al., 2013). However, the increasing realisations in the matters of health and healthy living have propelled the consumers to think out-of-the-box, not give in to their continual craving for fast food and use their freedom of choice to opt for some healthier alternatives instead (Lesser et al., 2013). While all of this may sound like the perfect thing in the world of food and health, there are also various challenges that come across for the fast-food companies when the ever-loyal masses decide to change their food habits drastically (Manitoba, n.d).