Research a company or a product that you think has marketed itself well or poorly to understand its marketing
strategy and marketing plan.
GRADING RUBRIC â Understanding A Firmâs (or Productâs) Marketing Strategy and Plan
Introduction 5%
⢠Was the purpose of the paper clear?
⢠Was the information provided that let the reader understand how the paper is organized?
Situation Analysis 20%
⢠Was research conducted to clearly understand and describe the context in which the firm or one of its products competes? (i.e., the industry or sub-sector of the industry in which your chosen firm or product
competes)
⢠Was information organized into understandable categories?
⢠Were critical success factors identified?
⢠Were conclusions drawn from the key facts?
Body of the Report 40%
⢠Was the strategy used by the firm clearly described?
⢠Was the firmâs or the productâs marketing plan comprehensive and clearly described?
⢠Was it made clear why you think the plan was a success or failure?
Recommendation and Conclusions 5%
⢠Were conclusions outlined which showed what was learned by completing this assignment?
Application of Course Concepts 20%
⢠Were key concepts covered in the course used and applied in a meaningful and insightful way to
understanding the firms or products’ marketing plan and strategy?
Writing Skills 10%
⢠Was the report written in a concise, clear, professional and persuasive manner?
⢠Did it flow logically?
⢠Were headings and sub-headings used to identify key sections?
⢠Were exhibits (if used) numbered sequentially, and clearly labeled in the text and tied tightly to the content?
Did they complement the material in the main body of the report?
⢠Was outside research cited clearly in the report and was a list of references provided that used a standard
(APA or other) citation standard?
⢠Was the report carefully proofread so that there were no spelling or grammatical errors?
Sample Solution
Two-dimensional facial recreations is utilized with skull radiographs and depend on pre-passing photos and data. Be that as it may, this isn’t really perfect on the grounds that cranial highlights are not constantly noticeable or at the correct scale (Downing). So as to get a practical and progressively precise delineation of the casualty’s face, a craftsman and a measurable anthropologist are normally important (Downing). Three-dimensional facial remaking is finished by models or high goals, three-dimensional pictures. PC programs can make facial reproductions by controlling filtered photos of the remaining parts and use approximations to reproduce facial highlights. These will in general produce results that don’t look counterfeit (Reichs and Craig 491). Here and there, examiners will utilize a strategy called superimposition as a system for facial reproduction. Tragically, it’s anything but a usually utilized strategy, as it expects agents to have some information about the character of the remaining parts they are managing. By superimposing a photo of a person over the skeletal remains, examiners can check whether the facial highlights line up with the anatomical highlights, permitting them to recognize a casualty. On account of John Wayne Gacy’s casualties, specialists had the option to utilize facial remaking to recognize nine of the bodies found in the slither space. The accompanying realistic shows the facial recreations of these nine casualties: Since facial reproduction was insufficient to distinguish the entirety of the people in question, agents got DNA profiles from every one of the unidentified casualties and effectively searched out DNA tests from guys over the United States who had been accounted for missing somewhere in the range of 1970 and 1979 (Cook County Sheriff’s Office 3). The rest of the casualties were distinguished utilizing dental and radiology records. Since dental veneer is more diligently than bone, teeth outlive tissue and here and there bone when the body disintegrates. Teeth are truly solid in distinguishing casualties, as they will in general uncover propensities about the individual, for example, nail gnawing, pounding and weight propensities, lip gnawing, and grasping (Ryan 254). Besides, the top of the mouth, which frames a curve, is one of a kind to every person fit as a fiddle, size, and form. Teeth additionally have singular qualities that are one of a kind to every individual in that the relationship of teeth to each other fluctuates, alongside size and state of the jaws and sense of taste (Ryan 255). So as to recognize an individual utilizing dental records, legal dental specialists must gain the dental records of the person in question or expired. In cases including numerous passings, criminological dental specialists get a rundown of potential people and afterward contrast records with the teeth (Freeman standard. 2). As a rule, X-beams are viewed as increasingly dependable and give the best examinations, however these are not constantly accessible to legal agents. When the dental records have been procured, scientific agents at that point take a gander at the individual tooth size, shading, and form, curve sizes and types, and the connection between the jaws, which is utilized to help order facial sorts (Ryan 256). Despite the fact that John Wayne Gacy’s latest casualty was Robert Piest in 1978, specialists in Cook County are as yet looking for ID for the rest of the bodies. The most as of late recognized casualty, William Bundy, was definitively distinguished in 2011. The Cook County Sheriff’s specialization declared that year that they were restoring their endeavors to distinguish the staying seven of Gacy’s casualties. Be that as it may, nobody has since approached to decisively distinguish them, and their names stay obscure. John Wayne Gacy was one of America’s most productive sequential executioners. With a casualty include of 33 youngsters in a three-year length of time, Gacy was condemned to death by killing for his wrongdoings. Scientific researchers and examiners had the option to attach Gacy to the killings by utilizing dental and radiology records, facial remaking, and DNA proof. Without the utilization of scientific innovation and the exertion set forth by the examiners, Gacy would have kept submitting murders and a large number of the casualties would have gone unnoticed. While the case has been cold for a long time, agents are as yet attempting to distinguish the rest of the casualties so as to give bit of psyche to the groups of the expired. John Wayne Gacy has stood out forever for his violations, yet his casualties will never be overlooked. About Essay Sauce>
Two-dimensional facial recreations is utilized with skull radiographs and depend on pre-passing photos and data. Be that as it may, this isn’t really perfect on the grounds that cranial highlights are not constantly noticeable or at the correct scale (Downing). So as to get a practical and progressively precise delineation of the casualty’s face, a craftsman and a measurable anthropologist are normally important (Downing). Three-dimensional facial remaking is finished by models or high goals, three-dimensional pictures. PC programs can make facial reproductions by controlling filtered photos of the remaining parts and use approximations to reproduce facial highlights. These will in general produce results that don’t look counterfeit (Reichs and Craig 491). Here and there, examiners will utilize a strategy called superimposition as a system for facial reproduction. Tragically, it’s anything but a usually utilized strategy, as it expects agents to have some information about the character of the remaining parts they are managing. By superimposing a photo of a person over the skeletal remains, examiners can check whether the facial highlights line up with the anatomical highlights, permitting them to recognize a casualty. On account of John Wayne Gacy’s casualties, specialists had the option to utilize facial remaking to recognize nine of the bodies found in the slither space. The accompanying realistic shows the facial recreations of these nine casualties: Since facial reproduction was insufficient to distinguish the entirety of the people in question, agents got DNA profiles from every one of the unidentified casualties and effectively searched out DNA tests from guys over the United States who had been accounted for missing somewhere in the range of 1970 and 1979 (Cook County Sheriff’s Office 3). The rest of the casualties were distinguished utilizing dental and radiology records. Since dental veneer is more diligently than bone, teeth outlive tissue and here and there bone when the body disintegrates. Teeth are truly solid in distinguishing casualties, as they will in general uncover propensities about the individual, for example, nail gnawing, pounding and weight propensities, lip gnawing, and grasping (Ryan 254). Besides, the top of the mouth, which frames a curve, is one of a kind to every person fit as a fiddle, size, and form. Teeth additionally have singular qualities that are one of a kind to every individual in that the relationship of teeth to each other fluctuates, alongside size and state of the jaws and sense of taste (Ryan 255). So as to recognize an individual utilizing dental records, legal dental specialists must gain the dental records of the person in question or expired. In cases including numerous passings, criminological dental specialists get a rundown of potential people and afterward contrast records with the teeth (Freeman standard. 2). As a rule, X-beams are viewed as increasingly dependable and give the best examinations, however these are not constantly accessible to legal agents. When the dental records have been procured, scientific agents at that point take a gander at the individual tooth size, shading, and form, curve sizes and types, and the connection between the jaws, which is utilized to help order facial sorts (Ryan 256). Despite the fact that John Wayne Gacy’s latest casualty was Robert Piest in 1978, specialists in Cook County are as yet looking for ID for the rest of the bodies. The most as of late recognized casualty, William Bundy, was definitively distinguished in 2011. The Cook County Sheriff’s specialization declared that year that they were restoring their endeavors to distinguish the staying seven of Gacy’s casualties. Be that as it may, nobody has since approached to decisively distinguish them, and their names stay obscure. John Wayne Gacy was one of America’s most productive sequential executioners. With a casualty include of 33 youngsters in a three-year length of time, Gacy was condemned to death by killing for his wrongdoings. Scientific researchers and examiners had the option to attach Gacy to the killings by utilizing dental and radiology records, facial remaking, and DNA proof. Without the utilization of scientific innovation and the exertion set forth by the examiners, Gacy would have kept submitting murders and a large number of the casualties would have gone unnoticed. While the case has been cold for a long time, agents are as yet attempting to distinguish the rest of the casualties so as to give bit of psyche to the groups of the expired. John Wayne Gacy has stood out forever for his violations, yet his casualties will never be overlooked. About Essay Sauce>
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