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LEADERSHIP AND ETHICS IN HEALTHCARE
Why Your Healthcare Practice Needs a Marketing Plan
To complete the following assignment, go to this week’s Assignment link in the left navigation.
Why Your Healthcare Practice Needs a Marketing Plan

Watch the video, Why Your Healthcare Practice Needs a Marketing Plan. Write a three page paper (excluding title and reference pages) in APA format. Utilize at least two scholarly sources (in addition to the video and the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center. Include the following content elements in your paper:
• Describe the main reasons why the healthcare practice needs a marketing plan as outlined in the video.
• Describe three necessary considerations described in the video.
• Discuss three distinguished strategies presented in the video.
• Articulate how you will apply the information in the video to your marketing plan or a marketing plan in a healthcare organization