Geofencing Article By Evan Haper

LA Times’ Evan Halper writes an eye-opener article on a growing political advertising strategy, geofencing.

LA Times’ Evan Halper writes an eye-opener article on a growing political advertising strategy, geofencing. Please read the article (link above) and respond to the questions below. 1. What are your sentiments about geofencing as a advertising tool? 2. How does geofencing change political campaigning? 3. The article mentions privacy concerns over geofencing; however, how can we use this method of advertising to serve a greater good? 4. What guidelines would you establish to regulate geofencing?

Sample Solution

 

ince the 1980’s specialist have suggested that employers designate diversity committees and task forces composed of people from different departments, professional bac Geofencing kgrounds, and managerial levels (Kalev, Dobbin, & Kelly, 2006). In order to not have dictatorial companies, diversity committees allow for the needs of diverse populations to be heard and respected. Robinson and Dechant (1997) listed many business reasons for managing diversity such as cost saving, winning the competition for talent, driving business growth, increasing creativity, producing higher quality problem solving, enhancing effective leadership, improving marketplace understanding, and more. It is clear that managing diversity is a key component for employees Geofencing  and employers. One important component of diversity initiatives is to make every employee feels that they are in an inclusive environment. Previous research shows that social exclusion is linked to aggressive behavior and decrements in intelligent thought (Baumeister, Twenge, & Nuss, 2002). Therefore, in order for businesses to keep their employees as productive as possible, it is important to make sure there are no feelings of social exclusion. Though, this task is not as easy as it may seem. For minorities in particular, seeing that they are underrepresented in middle- and upper-management positions makes it more likely for them to discount the principles of the diversity initiative and conclude that the organization does not value people like themselves (Avery, 2003). This data shows that not all diversity initiatives will be effective. Diversity initiatives have to be tested out to make sure that they are truly getting through with their intended message. Though, diversity can have a wide range of meanings. Some companies use the traditional Equal Employment Opportunity Commission (EEOC) definition of diversity, which deals with differences i Geofencingn gender, racioethnicity, and age (Robinson & Dechant, 1997). Other companies tend to favor the broadest definitions of diversity, ones that encompass differences in gender, racioethnicity, age, physical abilities, qualities, and sexual orientation, as well as differences in attitudes, perspectives and background. (Robinson & Dechant, 1997). Many individuals rely on a more detailed definition of diversity considering diverse peo Geofencing ple as being in the non-dominant social system who have been traditionally under research and under served (Henderson, 1998). While there is no correct definition of diversity, the three diversity initiatives discussed in this paper seem to target a definition that encompasses creating a diverse work environment that is inclusive to everyone, specifically focusing on the inclusion of minorities and non minorities. Diversity Approaches: 3 main approaches to diversity Colorblind approach The colorblind approach is similar to the well-known American concept of the “melting pot”. The melting pot implies that everyone melts together in one pot, meaning that people assimilate to become one. The colorblind approach seeks to have people see everyone as ‘colorblind’. This means not pa Geofencing ying attention to the color of ones skin and seeing everyone the same. Efforts to promote a colorblind principle in which all people were to be judged as individual human beings without regard to race or ethnicity, was intended to eliminate racism and discrimination, promote justi Geofencing ce, and generally improve the economic and social climate for Blacks in the US (Ryan,Hunt,Weible,Peterson, & Casas, 2007). An example of using the colorblind approach in the workplace is to structure rewards that foster greater nonminority-minority collaboration, bringing important deep-level characteristics to the foreground while pushing demo- graphic differenc Geofencing es, such as racial and ethnic diversity, to the background (Stevens, Plaut, & Sanchez, 2008). Using a colorblind approach in the workplace entails pushing back ones background/culture aside and focusing on the persons individual characteristics. The way that this approach focuses on finding unique and similar qualities in one seems to have some promise at both the theoretical and empirical levels in facilitating positive intergroup consequences (Rosenthal & Levy, 2010). Focusing on a common in-group identity (“we”), which transcends intergroup distinctions (“us” vs. “them”) has been found to improve intergroup a>

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