Interview an experienced marketer, product developer, or someone in a similar function at your company or a company to which you have access. The interview can be conducted face-to-face or via Skype (or similar service).
Note: You may schedule an in-person appointment, phone appointment, or use online resources such as Skype or GoToMeeting to complete this requirement. An email could be a potential alternative choice, but only after the previous options have been requested and declined.
You will first develop a series of questions to ask during the interview. The questions should include the following:
What efforts is top management putting in place to support innovation?
Does everybody devote part of their daily attention to having a better business model?
Is it clear to everybody how the company intends to innovate?
Does creativity or bureaucracy crowd out innovation?
What are the reasons, if any, that explains why innovation is not as effective as you want it to be?
How does your company leverage its internal talent and its access to external talent?
How do performance measures and rewards affect innovation?
What are the constraints or barriers to innovation?
How do you leverage various outside constituencies in innovation?
Summarize the responses by each interview question. Then, develop an analysis of the responses. How do they relate to best practices and what you read? Finally, develop recommendations based on the current process and best practices.
Support your paper with a minimum of three scholarly/peer-reviewed resources published in the last 5 years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Reference
Danks, S., Rao, J., & Allen, J. M. (2017). Measuring Culture of Innovation: A Validation Study of the Innovation Quotient Instrument (Part One). Performance Improvement Quarterly, 29(4), 427â454.
Bogers, M., Chesbrough, H., & Moedas, C. (2018). Open Innovation: Research, Practices, and Policies. California Management Review, 60(2), 5â16.
Jain, V., & Banerjee, I. (2015). Innovation without borders: Six best practices to improve innovation success rates. Evalueserve White Papers, 1â10.
Rossi, M., Kerga, E., Taisch, M., & Terzi, S. (2014). Engineering and Design Best Practices in New Product Development: an Empirical Research. Procedia CIRP, 21, 455â460.
Rostami, N. A. (2015). Examining the Relationship between Marketing Capability and Innovation. International Journal of Management, Accounting & Economics, 2(1), 64â72.
Sample Solution
The Original ‘Mozart Effect’ study was performed and done by three looks into, Frances Rauscher, Katherine Ky and Dr Gordon Shaw in 1993. The investigation depended on thirty-six college understudies from the brain research office at the University of California, Irvine. The understudies demonstrated a normal score increment of eight to nine focuses on the Stanford-Binet Intelligence Scale in the wake of tuning in to 10 minutes of Mozart’s Sonata for Two Pianos in D Major K.448 (the old style piece was recommended by Daniel Remler). As per Rauscher “The impact endured 10 minutes, and was not found for different spaces of insight, for example, transient memory or spatial acknowledgment. (Rauscher 2018) 48. Rauscher, Ky and Shaw’s unique Hypothesis states “Music, which is all around refreshing from birth, can be utilized to build up these inalienable terminating designs, alongside related practices which are significant to spatial thinking⦠[They] expect that examining music will give a more extended term assistance, especially for extremely small kids in whom the cortex is as yet developing.” This proposes if old style music or an instrument is contemplated and acknowledged since early on, it can assist with creating subjective and melodic capacities to a more prominent degree on the grounds that at a youthful age a kid’s cortex is as yet creating. In the principal study completed, 36 college understudies were played either 10 minutes of Mozart’s Piano Sonata for two Pianos in D Major K.448, 10 minutes of a taped self-mesmerizing or sat peacefully for 10 minutes. In any case, in the examination that was rehashed a choice of 84 understudies at first partook. The understudies were part into three capacity proportional gatherings dependent on a trial of 16-paper collapsing and cutting things and memory put together test given to them with respect to the main day of the examination to gauge every individual’s spatial thinking. The collapsing and cutting paper movement and the memory test was done in a manner by which the understudies would see a photograph for a moment on an overhead projector, and afterward they were offered time to work out the response and record it down in a booklet. From these outcomes the understudies were part into gatherings of Mozart, quietness or self-spellbinding. The examination went on for 10 to 15 minutes and every understudy was paid $30 over a back to back five-day time frame. An aggregate of 84 understudies took an interest anyway just 79 understudies completely finished the examination. Finish of orig>
The Original ‘Mozart Effect’ study was performed and done by three looks into, Frances Rauscher, Katherine Ky and Dr Gordon Shaw in 1993. The investigation depended on thirty-six college understudies from the brain research office at the University of California, Irvine. The understudies demonstrated a normal score increment of eight to nine focuses on the Stanford-Binet Intelligence Scale in the wake of tuning in to 10 minutes of Mozart’s Sonata for Two Pianos in D Major K.448 (the old style piece was recommended by Daniel Remler). As per Rauscher “The impact endured 10 minutes, and was not found for different spaces of insight, for example, transient memory or spatial acknowledgment. (Rauscher 2018) 48. Rauscher, Ky and Shaw’s unique Hypothesis states “Music, which is all around refreshing from birth, can be utilized to build up these inalienable terminating designs, alongside related practices which are significant to spatial thinking⦠[They] expect that examining music will give a more extended term assistance, especially for extremely small kids in whom the cortex is as yet developing.” This proposes if old style music or an instrument is contemplated and acknowledged since early on, it can assist with creating subjective and melodic capacities to a more prominent degree on the grounds that at a youthful age a kid’s cortex is as yet creating. In the principal study completed, 36 college understudies were played either 10 minutes of Mozart’s Piano Sonata for two Pianos in D Major K.448, 10 minutes of a taped self-mesmerizing or sat peacefully for 10 minutes. In any case, in the examination that was rehashed a choice of 84 understudies at first partook. The understudies were part into three capacity proportional gatherings dependent on a trial of 16-paper collapsing and cutting things and memory put together test given to them with respect to the main day of the examination to gauge every individual’s spatial thinking. The collapsing and cutting paper movement and the memory test was done in a manner by which the understudies would see a photograph for a moment on an overhead projector, and afterward they were offered time to work out the response and record it down in a booklet. From these outcomes the understudies were part into gatherings of Mozart, quietness or self-spellbinding. The examination went on for 10 to 15 minutes and every understudy was paid $30 over a back to back five-day time frame. An aggregate of 84 understudies took an interest anyway just 79 understudies completely finished the examination. Finish of orig>
