1. You are an international business development consultant and your client BCB Co., based in Los Angeles, is considering exporting its denim to Europe but it doesn’t know which country in Europe would be best. Explain in detail the methods you would use to help them analyze each country’s market potential in Europe. (15 pts)

You are a U.S. manufacturer of dental equipment and have designated an expansion to Europe as part of a near-term strategy. You are trying to decide which country to enter first. Using the resources discussed in class, evaluate the opportunities in France, Germany, Italy and Switzerland.

2. Using the HS code 901849, look up the export values (in $US) of dental equipment from the U.S. to France, Germany, Italy and Switzerland for 2014 and 2015. Provide the data and give your evaluation. Cite your source. (5 pts)

3. Using the same HS code, look up the total import values of dental equipment from all countries into France, Germany, Italy and Switzerland. Provide the data and give your evaluation (ie – which countries are the top sources of imports? What does that mean for your business?) Cite your sources. (5 pts)

4. Provide your evaluation as to which country, out of the four mentioned above, would be the best first market of entry for your dental equipment. Explain in detail why you have chosen the specific country and not the others. Cite the resources you have used to evaluate the opportunity. (10 pts)

5. What factors are necessary to be successful in the market you have chosen? What challenges would need to be overcome? Be specific. Cite your resources. (10 pts)