Unit Outline
BUS301 – Integrated Capstone Project Unit Coordinator Dr. Chun Jiang
Email Address [email protected]
Lecture Time N/A
Seminar/Workshop Time Week 3, Monday 10:00am-1:00pm; Week 7, Monday 10:00am-1:00pm; Week 11, Monday 10:00am-1:00pm; Week 14, Monday 10:00am-1:00pm;
Consultation Times Monday 1pm-3pm. For additional consultation times you should email me and request an appointment.
Block/Trimester Trimester 2
Year 2017
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UNIT OUTLINE
CONTENTS:- Section 1: General Information
1.1. Administrative details 1.2. Core or elective unit 1.3. Unit weighting 1.4. Student workload 1.5. Mode of delivery 1.6. Pre-requisites 1.7. Other Resource requirements
Section 2: Academic Details
2.1 Unit Content and Structure 2.2 Student learning outcomes 2.3 Link to graduate attributes 2.4 Unit content and structure 2.5 Seminar/Workshop Topics 2.6 Teaching methods/strategies 2.7 Student assessments 2.8 Prescribed and recommended readings
Section 3: Academic Misconduct &Plagiarism
3.1 Definitions 3.2 Dealing with academic misconduct 3.3 Penalties for academic misconduct
Section 4: Assessment Submission
4.1 Assignment submission 4.2 Penalties for late submission of assignments 4.3 Assignment submission using ‘Turnitin’
Section 5: Appeals
Section 6: Special Consideration Section 7: Course Evaluation and Development Section 8: Quality Assurance
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SECTION 1: GENERAL INFORMATION 1.1 Administrativedetails:
Associated higher education awards Duration
Level
Unit Coordinator
Bachelor of Business 14 weeks AQF Level 7 Dr. Chun Jiang
1.2 Core or elective unit
Core Unit Elective Unit Other (Please specify below):
Mandatory unit for Bachelor of Business (Professional Accounting), Bachelor of Business (Business Management) and Bachelor of Business (Communication & Public Relations)
1.3 Unitweighting
Unit credit points Total course credit points
6 Credit Points ; 144 Credit Points Bachelor of Business
1.4 Student workload
Indicate below, the expected student workload per Session for this unit:
No. timetabled hours/Session* No. personal study
hours/Session** Total workload hours/Session***
3 hours face-to-face Seminar 6 9
* Total time spent per Session at lectures, tutorials, seminars, workshops, clinical and other placements, etc. ** Total time students are expected to spend per Session in studying, completing assignments, etc. *** That is,* + ** = work load hours.
1.5 Delivery mode
Tick all applicable delivery modes for the subject:
Face to face on site E-learning (online) Intensive (provide details)
Block release (provide details)
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Work-integrated learning activity Mixed/blended Distance/independent learning (un-timetabled) Full-time Part-time External Fast track (provide details)
Other (please specify)
1.6 Pre-requisites
Are students required have undertaken a prerequisite or co-requisite subject for this subject?
Yes No
If YES, provide details of the prerequisite or co-requisite requirements below.
1.7 Other resource requirements
Do students require access to specialist facilities and/or equipment for this unit (e.g. special computer access/physical education equipment)?
Yes No
SECTION2: ACADEMIC DETAILS 2.1 Unit Content and Structure
This unit is designed to allow students to undertake a comprehensive business project that is relevant with their specialisation. It can be provided by industry partners or through a simulated business scenario. It can be supervised jointly by experienced academic staff and industry experts. This is a designated capstone project, allowing students to bring together and apply material learnt in the course to a real world problem.
2.2 Student learning outcomes
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After successfully completing this unit, a student will be able to:
Graduate Attribute achieved
Complete appropriate advanced level research that identifies and provides assistance in solving real world problems at professional accounting, management, or public relations areas in a practical business setting
Disciplinaryknowledge,Problemsolving;S ocialResponsibility,Criticalthinking, Communication Skills,
Plan and conduct a project to solve a professional accounting, management, or public relations problem in a practical business setting
Disciplinaryknowledge,Problems olving;SocialResponsibility
Identify advanced capacity to recognise the importance of considering for any business problem the wider business contexts such as accounting and financial implications; management implications; public relations implications; human resource management implications, organizational structure implications, and/or other organizational resource implications
Disciplinaryknowledge,Problems olving, SocialResponsibility, Criticalthinking, Communication Skills,
Demonstrate ability in incorporating the wider business context implications in a comprehensive research based report on the solution to a professional accounting, management and/or public relations problem in a practical business setting
Disciplinaryknowledge,Problems olving, SocialResponsibility, Criticalthinking, Communication Skills,
Communicate effectively the outcomes of conducting a research based project to solve a professional accounting, management and/or public relations problem in a practical business setting
Disciplinaryknowledge, Problemsolving,Communication Skills,SocialResponsibility
2.3 Link to graduate attributes
In this unit, students will be encouraged and facilitated to develop the graduate attributes of: • Knowledge Skills: To be able to reason, question and analyse information regarding professional accounting,
management and/or public relations in a practical business setting; and commit to continuous learning in the changing business environment.
• Problem solving skills: To be able to integrate and synthesise learning and knowledge from a range of sources and environments so creative solutions to a practical business setting;
• Communication Skills: High level written communication skills in a range of formats, considering audience needs and appropriate to real world business situations; and oral communication skills in a range of contexts and considerate to audience needs .
• Ethic/Social Responsibility: Apply ethical, social and intercultural perspectives in solving real world problems a practical business setting
2.4 Lecture Schedule
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Week No. Topic
Topic Learning Outcomes On completion of this topic students will be able to:
Week 1 Students form groups and register capstone project topics
• Students will voluntarily form groups. There would be no more than FOUR (4) people in each group.
• Once the group is formed, students will need to register their proposed capstone project topics. If the project is a real world project, students need to provide the details of proposed company profile and a Permission Letter from the company.
• If the students have difficulties in finding real world company for this capstone project, the lecturer will assign a simulated business scenario to the students.
Week 2 Students draft a plan on how this capstone project being processed
• Complete a concise plan on how to process this capstone project.
Week 3 Students make a presentation in class to outline how to process the capstone project.
• The presentation should show the concise plan on how to achieve the outcomes in their specialisation relevant capstone project.
Week 4 Students commence their capstone project.
• Students can consult with their project instructors (academic staffs or industry experts) about any assistance if required.
Week 5 Capstone project continues … • Students can consult with their project instructors (academic staffs or industry experts) about any assistance if required.
Week 6 Capstone project continues … • Students can consult with their project instructors (academic staffs or industry experts) about any assistance if required.
Week 7 Students submit the First Progress Report
• Students need to present the challenges and solutions associated with doing the project.
Week 8 Capstone project continues … • Students can consult with their project instructors (academic staffs or industry experts) about any assistance if required.
Week 9 Capstone project continues … • Students can consult with their project instructors (academic staffs or industry experts) about any assistance if required.
Week 10 Capstone project continues … • Students can consult with their project instructors (academic staffs or industry experts) about any assistance if required.
Week 11 Students submit the Second Progress Report
• Students need to present the challenges and solutions associated with doing the project.
Week 12 Capstone project continues … • Students can consult with their project instructors (academic staffs or industry experts) about any assistance if required.
Week 13 Capstone project continues … • Students can consult with their project instructors (academic staffs or industry experts) about any assistance if required.
Week 14 Students submit the completed capstone project report and make the final presentation
• Length of the report: max 50 – 60 A4 – pages of text, excluding executive summary, exhibits, bibliography and appendices.
• Presentation will be 30 minutes for each group and a peer review/ remark will be made during presentation.
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2.5 Teaching methods/strategies
This unit is delivered through seminars, and project based consultation.
Sessions will introduce new material that is part of the unit and provide the opportunity to review and reinforce understanding of material covered in previous sessions. These sessions will be delivered interactively, with opportunities for students to answer questions. Students will also work in formal and informal groups to engage with discussion questions, debate issues, critically evaluate case studies, Unit related information will be provided electronically on the online e-learning system – Moodle (http://ee.edu.au/elearning/moodle/login/).
2.5.1 What is expected of you as a student Attend your scheduled seminar/workshop and seek feedback from your teacher on your project. Read appropriate sections of the recommended academic readings, Make an appropriate project progress report and submit the reports during the seminars..
2.5.2 Getting help before an issue becomes a problem
It is most important that you understand the requirements of this unit by reading all supplied documentation. If you need assistance or clarification for any part of this course, please contact your lecturer in the first instance, either via email or as appropriate during timetabled sessions.
2.5.3 Attendance
Students are expected to attend every scheduled seminar for this unit as per their timetable. Unavoidable non-attendance due to illness or circumstances beyond your control must be supported by appropriate documentation in order to request any possible special consideration. Other non-attendance may result in no marks for the assessment task.
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2.6 Student assessment:
Learning outcomes for subject
Assessment Tasks
Type of Assessment
When assessed – year, session and week (for example, year 1, semester 1, week 1)
Weighting (% of total marks for subject)
Complete appropriate advanced level research that identifies and provides assistance in solving real world problems at professional accounting, management, or public relations areas in a practical business setting.
Capstone Project – Project Plan and Presentation The presentation should show the concise plan on how to achieve the following outcomes in their capstone project. The following emphasis should be made in their presentation: • Identification of the professional
accounting, management and/or public relations issues to be considered in the project
• How to complete the research for the chosen project including appropriate analysis and justification
• What would be the key secondary data and how the data sources can be discovered for the project
• Develop a strategy to address the issues identified for the project including consideration of: accounting, management, public relations implications; and/or other organizational resource implications.
Week 3 10%
Plan and conduct a project to solve a professional accounting, management, or public relations problem in a practical business setting. Identify advanced capacity to recognise the importance of considering for any business problem the wider business contexts such as accounting and financial implications; management implications; public relations implications; human resource management implications, organizational structure implications, and/or other organizational resource implications
Demonstrate ability in incorporating the wider business context implications in a comprehensive research based report on the solution to a professional accounting, management and/or public relations problem in a practical business setting. Complete appropriate advanced level research that identifies and provides assistance in solving real world problems at professional accounting, management, or public relations areas in a practical business setting.
Capstone Project – First Progress Report The progress report should present the challenges and solutions associated with doing the project.
Week 7 20%
Plan and conduct a project to solve a professional accounting, management, or public relations problem in a practical business setting.
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Learning outcomes for subject
Assessment Tasks
Type of Assessment
When assessed – year, session and week (for example, year 1, semester 1, week 1)
Weighting (% of total marks for subject)
Identify advanced capacity to recognise the importance of considering for any business problem the wider business contexts such as accounting and financial implications; management implications; public relations implications; human resource management implications, organizational structure implications, and/or other organizational resource implications
Demonstrate ability in incorporating the wider business context implications in a comprehensive research based report on the solution to a professional accounting, management and/or public relations problem in a practical business setting. Complete appropriate advanced level research that identifies and provides assistance in solving real world problems at professional accounting, management, or public relations areas in a practical business setting.
Capstone Project –Second Progress Report The progress report should present the challenges and solutions associated with doing the project.
Week 11 20%
Plan and conduct a project to solve a professional accounting, management, or public relations problem in a practical business setting. Identify advanced capacity to recognise the importance of considering for any business problem the wider business contexts such as accounting and financial implications; management implications; public relations implications; human resource management implications, organizational structure implications, and/or other organizational resource implications Demonstrate ability in incorporating the wider business context implications in a comprehensive research based report on the solution to a professional accounting, management and/or public relations problem in a practical business setting.
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Learning outcomes for subject
Assessment Tasks
Type of Assessment
When assessed – year, session and week (for example, year 1, semester 1, week 1)
Weighting (% of total marks for subject)
Complete appropriate advanced level research that identifies and provides assistance in solving real world problems at professional accounting, management, or public relations areas in a practical business setting.
Capstone Project – Final Report and Presentation The final project report and presentation should demonstrate the following outcomes: • Completion of appropriate
advanced level research that identifies and provides assistance in solving the accounting, management, and/or public relations problems identified for the project
• Advanced level planning to facilitate the conduct of the project
• Consideration, where appropriate, of the accounting, management, or public relations implications, and other organizational resource implications of the project
• Advanced ability to communicate effectively the research processes and outcomes of the project
Week 14 50%
Plan and conduct a project to solve a professional accounting, management, or public relations problem in a practical business setting. Identify advanced capacity to recognise the importance of considering for any business problem the wider business contexts such as accounting and financial implications; management implications; public relations implications; human resource management implications, organizational structure implications, and/or other organizational resource implications Demonstrate ability in incorporating the wider business context implications in a comprehensive research based report on the solution to a professional accounting, management and/or public relations problem in a practical business setting. Communicate effectively the outcomes of conducting a research based project to solve a professional accounting, management and/or public relations problem in a practical business setting.
2.6.1 Assessment Assessment Requirements: You are required to conduct an integrated project to reflect your knowledge and skills that acquired during your degree study. Your project can be a real world situation, e.g., your current or previous employer (please get permission from them before start), or any company that you are familiar with. Otherwise, you can choose from a case that is listed in below table:
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TABLE1.List of Cases
Case
CaseTitle
VideoTitle
URL
1 MysticMonkCoffee MonksSell Coffee to RaiseFunds forMonastery
1 MysticMonkCoffee Profit-SharingintheCoffeeIndustry https://www.youtube.com/watch?v=TmLLyKIukSI
2 Airbnbin 2016: A Business ModelfortheSharingEconomy Airbnb’sInternationalGrowthStrategy https://www.youtube.com/watch?v=QsF4VHriFFY
2 Airbnbin 2016: A Business ModelfortheSharingEconomy Airbnb’sVPofProductonGrowthan dPlanningfortheFuture
https://www.youtube.com/watch?v=o1RMH8WQt AQ 3 Amazon.com’sBusinessModelandItsEvolution Amazon.comBusinessStrategyin2000
s–Profitvsgrowth– LongRunwayforSuccess
https://www.youtube.com/watch?v=lvzrRx5-He4
4 CostcoWholesalein2016:Mission,BusinessModel,andStrateg y
JimCramerDiscussesWhyCostcoI sKing
https://www.youtube.com/watch?v=mCU1hLF7jE0 4 CostcoWholesalein2016:Mission,BusinessModel,andStrateg
y NightlyBusinessReport:CostcoS trikesaNewDeal
5 CompetitionintheCraftBeerIndustryin 2016 USCraftBeerProducersLookingtoC onquerOverseasMarkets
https://www.youtube.com/watch?v=yRU6V20RQb A 5 CompetitionintheCraftBeerIndustryin 2016 IstheCraftBeerMarketGettingTooCro
wded? https://www.youtube.com/watch?v=BbSnoTBZVk8
6 TOMSShoesin2016:AnOngoingDedicationtoSocialResponsibi lity
TOMS:TheBusinessofFootwearandPh ilanthropy
6 TOMSShoesin2016:AnOngoingDedicationtoSocialResponsibi lity
TOMSLaunchesOne-for- OneCoffeeCompany/Fortune
7 Fitbit,Inc.:HastheCompanyOutgrown Its Strategy? FitbitCEO:WeDon’tTargetSameCon sumerasApple
7 Fitbit,Inc.:HastheCompanyOutgrown Its Strategy? Fitbit CEO: Upping theWellnessGame/
8 UnderArmour’sStrategyin 2016– How Big a Factor Can theCompanyBecomeinthe$250BillionGlobalMarketforSports ApparelandFootwear?
HowUnderArmourOvercameItsU nderdogOdds/HowIMadeIt/CNB C
8 UnderArmour’sStrategyin 2016– How Big a Factor Can theCompanyBecomeinthe$250BillionGlobalMarketforSports ApparelandFootwear?
UnderArmour’sGamePlan https://www.youtube.com/watch?v=i4S08VwUMgw
9 lululemonathletica,inc.in2016:CantheCompanyGetBackonTrack ?
lululemonathletica:Don’tCustomize,Co nfigure
9 lululemonathletica,inc.in2016:CantheCompanyGetBackonTrack ?
lululemonResaleIsBigBusiness https://www.youtube.com/watch?v=eVtqvXMd2fo
10 GapInc.:CanItDevelopaStrategytoConnectwithConsumersin2016 ?
WhyIsGapClosing175StoresinNorthAme rica
10 GapInc.:CanItDevelopaStrategytoConnectwithConsumersin2016 ?
GAPInc.toOpenStoreinIndia https://www.youtube.com/watch?v=NvTFvw6E53Y
11 Uberin2016:CanItRemaintheDominantLeaderoftheWorld’sFa st-EmergingRidesharing Industry?
Uber’sPlantoGetMorePeopleintoFewerCars/ TravisKalanick
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11 Uberin2016:CanItRemaintheDominantLeaderoftheWorld’sFa st-EmergingRidesharing Industry?
Uber’sBusiness Model: ARare LookattheNumbers
12 PaneraBreadCompanyin2016 – IstheCompany’sStrategytoRejuvenatetheCompany’sGrowth Working?
PaneraBreadKicksTurnaroundPlanintoHighG earafterInterestfromActivistLuxorCapital
12 PaneraBreadCompanyin2016 – IstheCompany’sStrategytoRejuvenatetheCompany’sGrowth Working?
PaneraBread:PinnacleoftheB akery-CaféCategory
13 ChipotleMexicanGrillin2016:CantheCompanyRecoverfromIts E.coliDisasterandGrowCustomerTrafficAgain?
TheSecretRecipeofChipotle’sSuccess https://www.youtube.com/watch?v=xeGZqnBRbHA
13 Chipotle Mexican Grill in2016:Can the Company Recover from ItsE.coliDisasterandGrowCustomerTrafficAgain?
Bill AckmanIsGoingtoMakeChipotleGrea tAgain
14 GoPro’sStruggle for Survival in2016 GoProCEOonNewCameraDrone,Com panyPerformance
https://www.youtube.com/watch?v=LOZB-UV71NI 14 GoPro’sStruggle for Survival in2016 CEO:LeadingGoProIslikeRacinga
Car https://www.youtube.com/watch?v=co5I0JA34nI
15 TeslaMotorsin2016:WillItsStrategyBeDefeatedbyLowGasoline PricesandMountingCompetition?
Tesla’sBatteryMarketingStrategyIsB rilliant: Patterson
15 TeslaMotorsin2016:WillItsStrategyBeDefeatedbyLowGasoline PricesandMountingCompetition?
TeslaNowtheMakeroftheWorld’sFa stestProduction Car
16 The South African Wine Industryin2016:WhereDoesItGofromHere?
SouthAfrica’sBoomingWineIndustry https://www.youtube.com/watch?v=1zz1ZQG6H0M
16 The South African Wine Industryin2016:WhereDoesItGofromHere?
Opportunities&ChallengesinS.A.’sWin eIndustry
https://www.youtube.com/watch?v=0m7FwzPlfT 0
17 FordMotorCompany:NewStrategiesforInternationalGrowth Ford’sEurope’sSUVStrategywithJimF arley,CEOatFrankfurtIAA
17 FordMotorCompany:NewStrategiesforInternationalGrowth InnovationIsKeytoFord’sStrategy:Ji mBuczkowski
18 TheGreenMusicCenteratSonoma StateUniversity GreenMusicCenter//CorporateSt ory
19 Ricoh CanadaInc. RicohAmericasCorporationI nterview(EN)
19 Ricoh CanadaInc. Ricoh-BusinessTransformation- CrossMedia2012
20 MondelēzInternational:HasCorporateRestructuringProducedS hareholderValue?
WhyHersheyRejectedMondelez’s $23BTakeoverOffer
20 MondelēzInternational:HasCorporateRestructuringProducedS hareholderValue?
Mondelez CEO onTurnaround: “Be Straightwithpeople”
https://www.youtube.com/watch?v=Lo—UseFhCE
21 LMVHin 2016:It’s DiversificationintoLuxuryGoods LouisVuittonRulesGlobalLuxuryasTo pBrandof2015
21 LMVHin 2016:It’s DiversificationintoLuxuryGoods InsideLouisVuitton’sSuccess https://www.youtube.com/watch?v=UfyOpfSRLdE
22 RobinHood SherylSandberg:WhatILearnedfrom Google
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22 RobinHood InsightsonLeadership:SaraBlakely,S irRichardBranson,andRichardAnder sononAdvice
23 Dilemma at Devil’sDen ChipotleServesUptheAmericanD ream/MadMoney/CNBC
23 Dilemma at Devil’sDen Apple,StarbucksShowHowaWinni ngCultureLeadstoaHigherStock
24 SouthwestAirlinesin2016: Culture,Values,andOperatingPractices
SouthwestCEO:CompetitiveEnvironm entImpactsFares
24 SouthwestAirlinesin2016: Culture,Values,andOperatingPractices
SouthwestAirlinesCEOonR elationshipwithTSA,FAA
25 Rosen Hotels &Resorts: DeliveringSuperiorCustomerService
TheHospitalityBusiness:AdaptingtoSu rvive-CountingtheCost
https://www.youtube.com/watch?v=m5yRTUpXxR M 25 Rosen Hotels &Resorts:
DeliveringSuperiorCustomerService Harris Rosen’61,President&COOofRosenH
26 NucorCorporationin2016:ContendingwiththeChallengesofL ow-CostForeignImportsandWeakDemandforSteelProducts
WhatSteelSaysAbouttheU.S.Economy https://www.youtube.com/watch?v=ga0TcBTT 7ZM
27 TimCook’sLeadershipandManagementStyle:BuildingHis OwnLegacyatApple
AppleCEOTimCook:OptimismfortheF uture/MadMoney/CNBC
https://www.youtube.com/watch?v=kFdUa_WeTcQcQ
27 TimCook’sLeadershipandManagementStyle:BuildingHis OwnLegacyatApple
Apple:FiveYearswithTimCook https://www.youtube.com/watch?v=LLBRVZk9Ynk
28 NCAAFootball:IsItWorthIt? IsItTimetoPayCollegeAthletes? https://www.youtube.com/watch?v=Q8lKwKbvKT Y 28 NCAAFootball:IsItWorthIt? Crossfire:ShouldCollegeAthletesBe
Paid? https://www.youtube.com/watch?v=a8Q-L5yr0Lw
29 Rhino PoachinginSouthAfrica:DoNationalParksHaveSufficientReso urcestoFightWildllifeCrime?
RhinoWards:HuntingPoachersinKruge rNationalPark/SpecialReport
29 Rhino PoachinginSouthAfrica:DoNationalParksHaveSufficientReso urcestoFightWildllifeCrime?
CombatingRhinoPoachinginAfricaw ithDrones
https://www.youtube.com/watch?v=paSVWkOfSW Q
30 ConflictPalmOilandPepsiCo’sEthicalDilemma WhyPalmOilProductionIsGoingG reen
30 ConflictPalmOilandPepsiCo’sEthicalDilemma TheHuman Costof ConflictPalm Oil https://www.youtube.com/watch?v=BHreDVWW0 Fo
Requirements:
a) You can choose to conduct this project individually or in Group; b) Submit the progress reports (no more than 2 pages); c) Submit the final Project Report. In your project report, you can address one or more aspects from the following key areas to discuss: • Industry and competitive analysis • Company resources and capabilities • Global or multinational strategy • E-business strategy issues • Diversification strategies and the analysis of multi-business corporations
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• Financial conditions and financial analysis • Staffing, people management, incentives and rewards • Organizational structure, core competencies, competitive capabilities, staffing • Policies, procedures, operating systems, best practices, continuous improvement • Corporate culture issues • Ethics, values, social responsibility • Corporate communication and public relations
In your final report, you need include: Section 1. Executive Summary; Section 2. Background of the company / topic being studied; Section 3. Issues / Problems that being analysed; Section 4. Detailed analysis of the identified issues by referring to disciplinary knowledge and
skills learnt from your degree; Section 5. Recommend solution / Suggestions Section 6. Plan of your career or future study(Must individually complete) Your report must be submitted electronically through “Turnitin”. Total words: 3000 words
In order for students to be eligible to submit the Final Project Report AND to receive a pass grade in any Academic Unit, students must meet ALL of the following criteria: a. Attend at least 50% of scheduled seminar/workshop sessions; b. Submit the progress report; c. Achieve an overall mark of at least 50% in the unit**. Special Consideration section below for more information. Note** A student who fails the unit but achieves an overall mark of 30% or more will be eligible to resubmit the Project Report. If a student fails the final exam when a pass in the final exam is required to pass the unit, the maximum total mark that can be awarded for the unit is 44.If a student passes the final exam and the total mark for the unit is between45and49,a conceded pass will be awarded. A conceded pass cannot be awarded to a student who fails the final exam when a pass in the final exam is required to pass the unit. Failure to meet these required standard swill result in a fail in this unit. The final grades in the unit and in each of the assessment tasks will be allocated according to the following scale:
Grade Score HighDistinction(HD) 85-100 Distinction(D) 75-84 Credit(C) 65-74 Pass(P) 50-64
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PC(PassConceded) Concessionalpass whichallowsprogressionto anotherunitfor whichtheformerunitisapre-requisite45-49
F(Fail) 0-44 WD(withdrawnfromunit) Denotes that a student withdrew from the unit after the census date. Under
extenuating circumstances a WD may be granted.
DEF(DeferredAssessment) Denotes that a deferral has be engranted to a formal examination or assessment via special consideration
2.7 Prescribed and recommended readings:
N/A
Online Learning Support Lecture slides and/or other teaching resources will be available prior to the lecture, please check at least twice per week through the online Moodle site:http://ee.edu.au/elearning/moodle SECTION 3: ACADEMIC MISCONDUCT & PLAGIARISM 3.1. Definitions
3.1.1 Academic Misconduct Academic misconduct is defined as acting dishonestly or unfairly inconnection with any examination or other academic work. It includes: a) With holding or falsifying information relevant for admission, advanced standing,deferred assessment or leave of absence; b) presentingcopied, falsified or improperly obtained data asifitwere there sultof laboratory work,fieldtripsorotherinvestigatorywork; c) includinginthestudent’sindividualworkmaterialwhichistheresultofsignificantassistancefromanotherpersonifthat assistancewas unacceptableaccordingtotheinstructionsorguidelinesforthatwork; d) assistinganotherstudentinthepresentationofthatstudent’sindividualworkinawaythatisunacceptableaccordingto theinstructionsorguidelinesforthatwork;
3.1.2. Cheating
Cheating inassessment tasks (includingexaminations,assignments,practicalsandtests)includes,butisnotlimitedto: a. communicatinginanexamination,orothertest,withothercandidates,orbringingintotheexaminationroomanyte
xtbook,notebook,memorandum,otherwrittenmaterialormechanicaldevice orany otheritemnot authorisedby the personwho settheexaminationortheExaminationsSupervisorinChargeorothersupervisorofatest;
b. usinganelectronicdevice(includingmobilephones)contrarytothedirectionsoftheExaminationsSupervisorinC hargeandcontrarytotheExamrules
c. writinganexaminationanswer,orconsultinganypersonormaterials,foranexaminationanswer,outsidetheconfi nesoftheexaminationroom,withoutpermissiontodoso;
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d. attempting to readotherstudents’workinanexamination,or,inothercircumstances,withouttheirpermission; e. whereindividualworkisrequired,makingavailablenotes,papersoranswersrelatedtothecontentofanexaminati
onorassignment(inwhateverform)toothers,withoutthepermissionoftheTeacheroftheUnit; f. where individualworkis required,receivinganswers, notesorpapersrelatedto
thecontentofanexaminationorassignment(inwhateverform)fromanotherstudent,oranothersource,withoutth epermissionoftheTeacheroftheUnit;and
g. notfollowing the directions oftheExaminationsSupervisorin Charge includingseatinglocationandmovementabouttheexaminationroom.
3.1.3Plagiarism Plagiarismmeansknowinglypresentingtheworkorpropertyofanotherpersonasifitwereone’sownwithoutappropriate acknowledgementorreferencing.Itincludes:
a) wordforword copyingofsentencesorparagraphs fromoneormoresources whicharethe
workordataofotherpersons(includingbooks,article’sthemes,unpublishedworks,workingpapers,seminarandco nferencepapers,internalreports,lecturenotes,tapesorworksofcreativearts);
b) closelyparaphrasingsentences,paragraphsorthemes; c) usinganotherperson’sideas,workorresearchdatawithoutdueacknowledgment; d) submittingworkwhichhasbeenproducedbysomeoneelseonthestudent’sbehalfasifitweretheworkofthestudent; e) submittingone’sownpreviouslyassessedorpublishedworkforassessmentorpublicationelsewhere,withoutappr
opriateacknowledgement; f) copyingorsubmittingcomputerfilesinwholeorinpartwithoutindicatingtheirorigininthecaseofcollaborativeprojects,
falselyrepresentingtheindividualcontributionsofthecollaboratingstudentswhereindividualcontributionsaretobei dentified.
3.2 DealingwithAcademicMisconduct
TheInstitutewillimposeseriouspenaltiesonthosestudentswhoarefoundtohavebreachedthispolicy.Alldetailsforstud entsandlecturersonhow tomakeanddealwithallegationsofacademicconductaresetoutin“Student Academic Integrity Policy”
3.3 PenaltiesforAcademicMisconduct (Extracted from “Student Academic Integrity Policy” Section 4.3.2)
If any form of student misconduct is found to have occurred, a range of actions may be taken or penalties imposed.
(a). Remedial action such as counselling or training on proper academic conventions and techniques and/or allowing the student to re-attempt the assessment item without loss of marks;
(b). Allowing the student to re-attempt the assessment item with a capped mark; (c). Allowing the student to complete a new piece of work with a capped mark; (d). Excluding any parts resulting from dishonest practices and referring the assessment item for a remark
appropriate to the work completed; (e). Awarding no marks for the assessment item; (f). award a fail grade in a course or courses; (g). impose a suspension, with or without conditions, for a specified period of time; (h). impose an exclusion, with or without conditions, for a specified period of time, at the end of which the
student will be required to apply for re-admission to the Institute; and/or (i). expel the student from the Institute.
SECTION 4: ASSIGNMENT SUBMISSION 4.1 AssignmentSubmission
All arrangementsfor assignmentsubmissionandthe methodto be used areto
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bemadebetweenthelecturerandstudents.Inmost cases, students will requested to submit the softcopy of assignment through the Moodle e-learning system and a hardcopy to be submitted in class or before 11-59pm on the due date. If a student is absent from class on the day the assignment is due to behandedin,thestudentisrequested tohand inonthenext day of duedate. Ifstudentsareabsent fromclass onthedayofan assessmentthen theymaybe eligible forspecialconsiderationoranextension(seesection5below),dependingonthereasonfortheirabsence.
4.2 PenaltiesforLateSubmissionofAssignment
WhereanassignmenttaskissubmittedaftertheduedateandwherenoextensionhasbeengrantedbytheCoursecoordi nator,thefollowingpenaltieswillapply: 10%perdayfromavailablemarksforuptosevencalendardays;thereafternoacceptanceand a zeromarkw i l l
b e awarded.E.g.essay20%willbereducedby2%perdayofyouroverallessayavailablemarks.
Extensionscanonlybegrantedonmedicalgrounds(amedicalcertificateisrequired)orcompassionategrounds,andca nnot begrantedbecauseofworkcommitments.Requestforextensionmustbesubmitted(withsupporting documents)inwritingtoyourlecturerpriorto the duedate.Extensionwillnotbegrantedifrequestismadeaftertheduedate.
Extensionrequestaccompaniedbyamedicalcertificateisgrantedinthefollowingmanner: Thenumberofdayscoveredbythemedicalcertificatewillbeusedasabasisforgrantingtheextension.Forexample,ifam edicalcertificatecovers2workingdays,thestudentwillbegrantedwitha2dayextension. Thiswillonlyapplyifthemedicalcertificatecoversaperiodof3- workdayspriortotheduedate.Forexample,iftheduedateisFriday5September2016,onlymedicalcertificatethatcover stheTuesday,WednesdayandThursdaypriortoFriday5September2016willbeconsidered. Extensionrequestsoncompassionategroundswillbegrantedatthediscretionofthelecturersand/ortheUnitCoordinato r.Latesubmissionpenaltyappliestoassignmentssubmittedaftertheapprovedextensionperiod.
4.3 AssignmentSubmissionbyusing‘Turnitin’
Allessaybasedassignmentsmustbesubmittedto‘Turnitin’,whichisa plagiarismpreventiontechnology.Yourlecturer maystillaskyou tosubmitahardcopy,butasoftcopymustbeuploadedtothe‘Turnitin’website.
4.3.1Turnitininstructions: 1.YouwillneedaClassIDandpassword,whichwillbesuppliedbyyourlecturer. 2.Gotowww.turnitin.comandclickon‘NewUsers’ 3. Choose“Student”fromthedropdownbox,andthenfollowthestepstocreate anaccount. 4. Forinstructionsonuploadingassignmentspleasesee‘ Turnitin’InstructionsQuickStartathttp://www.turnitin.com/ static/pdf/tii_student_qs.pdorusetheinstructionvideo athttp://www.turnitin.com/static/videos/student_ppm.html
SECTION 5: APPEALS
Astudentmayappealagainstanassessmentdecision.AppealsmustbemadeinwritingandlodgedwiththeCourseCoor dinatorwithinfiveworkingdaysofthestudentreceivingwrittennotificationoftheassessmentresult.
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Thegroundsuponwhichthestudentmayappealanassessmentdecisioninclude: • demonstrating that themarkisinconsistentwiththe assessmentrequirementsorwiththeassessmentcriteria; • demonstratingunclearfeedback relating totheassessmentorfeedback whichisinconsistent
withearlieradvice; • documented difficulties in management and/or teaching of the unit resulting in inequitable treatment or
misinformed advice to students regarding the completion of assessment, the assessment requirements, or the assessment criteria.
For details about the appeal process, pleaserefertoAssessment Appeals Policy. Section 6–Special Consideration
Astudentwhoseworkduringasemesterorwhoseperformanceinanexaminationorotherassessmenthasbeenaffected byacuteillnessorotherexceptionalcausebeyondtheircontrolmayapplyinwritingtotherelevantUnitCoordinatorforsp ecialconsideration.Acceptedcausesofmisadventureareacuteillness,lossorbereavement,orhardship/traumasuppo rtedbyappropriateevidence.
Applications for specialconsiderations must belodgedwiththeCourseCoordinator andshouldbeaccompaniedbythesupportingdocumentation.Supportingdocumentationmustbeprovidedandcanincl udeoneormoreofthefollowing: a) Evidenceprovided by
medicalpractitioners.Medicalcertificatesmuststatethatthestudentwasunfittosittheexaminationontherelevantd ateorunabletocompleteworkforassessmentonorbeforetherelevantdate.Whereastudenthasappliedforspecial considerationinmorethanonesemester,theCollegeisentitledtoseekfromthestudentthedetailsofspecificmedica lconditionssuffered.
b) Deathnoticeorcertificate. c) Apolicereport. d) Statutorydeclarationsfromstudentsorrelevantpeople.
Section7–Course Evaluation and Development
Each semester feedback is sought from students about the courses offered and continual improvements are made based on this feedback. In this unit of study, we will seek your feedback through the teaching and unit of study evaluation process. Students are encouraged to complete these evaluations.
Section 8–Quality Assurance
Elite Education Institute is actively monitoring student learning and quality of the student experience in all its programs. A random selection of completed assessment tasks may be used for quality assurance, such as to determine the extent to which course and unit of study program learning goals are being achieved. The information is required for accreditation purposes, and aggregated findings will be used to inform changes aimed at improving the quality of Elite Education Institute programs. All material used for such processes will be treated as confidential and will not be related to course grades.
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- Section 1: General Information
- Section 7: Course Evaluation and Development
- Section 8: Quality Assurance
- SECTION 1: GENERAL INFORMATION
- 1.1 Administrativedetails:
- 1.2 Core or elective unit
- Core Unit
- Elective Unit
- Other (Please specify below):
- 1.3 Unitweighting
- 1.5 Delivery mode
- Tick all applicable delivery modes for the subject:
- Face to face on site
- E-learning (online)
- Intensive (provide details)
- Block release (provide details)
- Work-integrated learning activity
- Mixed/blended
- Distance/independent learning (un-timetabled)
- Full-time
- Part-time
- External
- Fast track (provide details)
- Other (please specify)
- 1.6 Pre-requisites
- Yes No
- 1.7 Other resource requirements
- Yes No
- SECTION2: ACADEMIC DETAILS
- 2.1 Unit Content and Structure
- 2.3 Link to graduate attributes
- 2.4 Lecture Schedule
- 2.5 Teaching methods/strategies
- 2.6 Student assessment:
- 2.6.1 Assessment
- Assessment Requirements:
- You are required to conduct an integrated project to reflect your knowledge and skills that acquired during your degree study.
- Your project can be a real world situation, e.g., your current or previous employer (please get permission from them before start), or any company that you are familiar with. Otherwise, you can choose from a case that is listed in below table:
- Requirements:
- a) You can choose to conduct this project individually or in Group;
- b) Submit the progress reports (no more than 2 pages);
- c) Submit the final Project Report.
- In your project report, you can address one or more aspects from the following key areas to discuss:
- Industry and competitive analysis
- Company resources and capabilities
- Global or multinational strategy
- E-business strategy issues
- Diversification strategies and the analysis of multi-business corporations
- Financial conditions and financial analysis
- Staffing, people management, incentives and rewards
- Organizational structure, core competencies, competitive capabilities, staffing
- Policies, procedures, operating systems, best practices, continuous improvement
- Corporate culture issues
- Ethics, values, social responsibility
- Corporate communication and public relations
- In your final report, you need include:
- Section 1. Executive Summary;
- Section 2. Background of the company / topic being studied;
- Section 3. Issues / Problems that being analysed;
- Section 4. Detailed analysis of the identified issues by referring to disciplinary knowledge and skills learnt from your degree;
- Section 5. Recommend solution / Suggestions
- Section 6. Plan of your career or future study(Must individually complete)
- Your report must be submitted electronically through “Turnitin”.
- Total words: 3000 words
- 2.7 Prescribed and recommended readings:
- N/A
- SECTION 3: ACADEMIC MISCONDUCT & PLAGIARISM
- 3.1. Definitions
- 3.2 DealingwithAcademicMisconduct
- 3.3 PenaltiesforAcademicMisconduct (Extracted from “Student Academic Integrity Policy” Section 4.3.2)
- SECTION 4: ASSIGNMENT SUBMISSION
- 4.1 AssignmentSubmission
- 4.2 PenaltiesforLateSubmissionofAssignment
- 4.3 AssignmentSubmissionbyusing‘Turnitin’
- SECTION 5: APPEALS
- Section 6–Special Consideration
- Section7–Course Evaluation and Development
- SECTION2: ACADEMIC DETAILS

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